What is MotorK?
Founded in 2010 and headquartered in Milano, Italy, MotorK stands as a leading European entity specializing in Software-as-a-Service (SaaS) technology tailored for the automotive retail industry. The company's innovative SparK Platform is designed to empower manufacturers, dealers, and service centers by enhancing their sales and marketing performance. MotorK's digital solutions address customer needs throughout the entire vehicle lifecycle and customer journey, facilitating a crucial digital evolution for mobility players.
How much funding has MotorK raised?
MotorK has raised a total of $116.5M across 5 funding rounds:
Series A
$10M
Other Financing Round
$11.6M
Share Placement
$86M
Debt
$5.3M
Other Financing Round
$3.5M
Series A (2017): $10M with participation from 83North and Zobito
Other Financing Round (2020): $11.6M led by SME credit and Real Web
Share Placement (2021): $86M, investors not publicly disclosed
Debt (2023): $5.3M featuring Atempo Growth
Other Financing Round (2025): $3.5M backed by Atempo Growth
Key Investors in MotorK
83North
83North is a venture capital firm known for investing in early-stage and growth-stage technology companies across various sectors, including software and internet services.
Zobito
Zobito is a growth capital firm that specializes in investing in high-potential European enterprise software companies, offering co-investment strategies and hands-on guidance.
Atempo Growth
Atempo Growth provides growth lending solutions to European tech companies, supporting them at every stage of their development with flexible lending options.
What's next for MotorK?
The substantial enterprise-level funding and recent strategic investment indicate MotorK is poised for significant scaling and further innovation. This capital will likely fuel expansion into new markets, enhance the capabilities of the SparK Platform, and solidify its position as a key enabler of digital transformation in the automotive retail space. The company's trajectory suggests a focus on deepening its technological offerings and broadening its client base across Europe and potentially beyond.
See full MotorK company page
