What is Motive Interactive?
Founded in 2003 and headquartered in California, Motive Interactive operates at the intersection of digital marketing and programmatic technology. The company specializes in user acquisition strategies for mobile applications, leveraging sophisticated tools to connect app developers with their target audiences. Its long-standing presence in the market, dating back over two decades, suggests a deep understanding of evolving mobile marketing dynamics and a robust technological infrastructure to support its services.
How much funding has Motive Interactive raised?
Motive Interactive has raised a total of $876K across 3 funding rounds:
Debt
$350K
Debt
$376K
Debt
$150K
Debt (2020): $350K with participation from PPP
Debt (2021): $376K led by PPP
Debt (2024): $150K supported by First Bank of the Lake
Key Investors in Motive Interactive
PPP
Public-Private Partnership
First Bank of the Lake
First Bank of the Lake is a financial institution that has provided debt financing to Motive Interactive, indicating a role in supporting the company's operational or growth capital needs.
PPP
Public-Private Partnership
What's next for Motive Interactive?
The recent major strategic investment indicates Motive Interactive is poised for further expansion and innovation. With a significant total funding amount accumulated over its history, the company is likely to focus on enhancing its programmatic technology, expanding its global reach, and developing new user acquisition channels. This capital infusion will be critical for staying ahead in the fast-paced mobile app ecosystem, potentially involving strategic partnerships or acquisitions to bolster its market share and service offerings.
See full Motive Interactive company page
