What is Monetate?
Founded in 2008 and based in Dallas, Texas, Monetate specializes in developing Software-as-a-Service (SaaS) platforms designed to enhance business customer experiences. Its offerings include robust tools for website A/B testing, multivariate testing, audience targeting, and dynamic personalization. By enabling businesses to deliver tailored content and offers, Monetate aims to drive customer engagement and conversion rates, positioning itself as a key player in the digital marketing technology sector.
How much funding has Monetate raised?
Monetate has raised a total of $46M across 6 funding rounds:
Other Financing Round
$600K
Series A
$5M
Series B
$15M
Multiple Rounds
$25.4M
Other Financing Round (2008): $600K with participation from First Round Capital
Series A (2010): $5M led by Floodgate Fund and First Round Capital
Series B (2011): $15M supported by OpenView Venture Partners
Private Equity (2013): $15.2M featuring OpenView Partners and First Round Capital
Unspecified (2013): $2.2M backed by OpenView Partners and First Round Capital
Series C (2013): $8M with participation from Lead Edge Capital Management, Common Fund, and OpenView Venture Partners
Key Investors in Monetate
OpenView Partners
OpenView Venture Partners, founded in 2006, is a venture capital firm that invests in B2B software companies. They are known for backing companies like Zipwhip, Calendly, and Deputy, and are headquartered in Boston, Massachusetts.
First Round Capital
First Round Capital is a venture capital firm that invests in innovative startups across various sectors, focusing on supporting entrepreneurs and driving significant results. Their portfolio spans finance, technology, and consumer services.
Lead Edge Capital Management
Lead Edge Capital Management, established in 2009, focuses on growth-stage software, internet, and consumer businesses, operating from its headquarters in New York City.
What's next for Monetate?
The recent major strategic investment signals a new phase of growth for Monetate, likely focused on expanding its product capabilities, enhancing its market reach, and potentially exploring new technological integrations. This capital infusion is expected to fuel further innovation in its personalization and customer-experience management software, enabling the company to better serve its enterprise clients and solidify its competitive advantage in a rapidly evolving digital landscape. The company's trajectory suggests a focus on scaling operations and deepening its impact within the customer experience management market.
See full Monetate company page
