What is MoEngage?
MoEngage operates as an AI-driven customer engagement platform designed to empower brands in delivering personalized, cross-channel customer experiences. Its proprietary Merlin AI suite is central to its offering, enabling marketing teams to refine campaign strategies, enhance conversion rates, and foster deeper customer engagement. The company's focus on leveraging artificial intelligence for sophisticated personalization places it at the forefront of modern customer relationship management solutions.
How much funding has MoEngage raised?
MoEngage has raised a total of $460.4M across 8 funding rounds:
Series A
$4.3M
Private Equity
$2.6M
Series B
$9M
Series C
$57.5M
Series D
$30M
Series E
$77M
Unspecified
$100M
Series F
$180M
Series A (2015): $4.3M with participation from Exfinity Ventures and Helion Venture Partners
Private Equity (2016): $2.6M, investors not publicly disclosed
Series B (2018): $9M supported by Ventureast and Matrix Partners
Series C (2020): $57.5M featuring Eight Roads Ventures India, F-Prime Capital Partners, VenturEast, and Matrix Partners India
Series D (2021): $30M backed by Eight Roads Ventures, F-Prime Capital Partners, Multiples Alternate Asset Management, Steadview Capital, and Matrix Partners
Series E (2022): $77M with participation from Goldman Sachs and B Capital Group
Unspecified (2025): $100M led by Goldman Sachs Asset Management and A91 Partners
Series F (2025): $180M supported by TR Capital Group, B Capital Group, Schroders Capital, and ChrysCapital
Key Investors in MoEngage
TR Capital Group
TR Capital is a leading secondaries investment firm in Asia, providing alternative liquidity solutions to private equity investors. Founded in 2007, the firm operates independently with offices in major cities including Singapore, Hong Kong, Mumbai, Shanghai, Shenzhen, and Delhi. TR Capital focuses on secondary direct investments and has a strong track record of successful exits and fund restructuring.
B Capital Group
B Capital is a venture capital firm that focuses on empowering entrepreneurs by investing in early and late-stage companies within the Technology, Healthcare, and Climate sectors. With over $8 billion in assets under management and a portfolio comprising more than 190 companies, B Capital aims to support founders throughout the company-building lifecycle.
Schroders Capital
Schroders Capital is the private markets investment division of Schroders plc, specializing in private equity, real estate, private debt, credit alternatives, and infrastructure.
What's next for MoEngage?
With the recent influx of major strategic investment, MoEngage is poised for accelerated growth and market penetration. The company is likely to focus on enhancing its AI capabilities, expanding its platform's reach across new channels, and strengthening its global presence. This strategic financing will enable MoEngage to further solidify its position as a leader in the customer engagement sector, potentially exploring new product development and strategic partnerships to drive long-term value and innovation.
See full MoEngage company page
