What is MediaMath?
Founded in 2007 and headquartered in New York City, New York, MediaMath provides technology and services designed to empower brands and agencies in driving business outcomes through sophisticated marketing strategies. The company operates within the dynamic adtech and martech industries, offering solutions that aim to optimize advertising spend and enhance campaign performance. MediaMath's platform is built to facilitate data-driven decision-making, enabling clients to achieve measurable results in their marketing endeavors.
How much funding has MediaMath raised?
MediaMath has raised a total of $794M across 12 funding rounds:
Multiple Rounds
$31.6M
Series B
$9M
Other Financing Round
$20M
Series C
$73.5M
Debt
$105M
Debt
$175M
Private Equity
$225M
Debt
$5M
Debt
$150M
Private Equity (2009): $6.6M, investors not publicly disclosed
Debt (2009): $2.5M led by Silicon Valley Bank
Private Equity (2009): $10M supported by Safeguard Scientifics, QED Investors, and Rocket Internet
Other Financing Round (2009): $12.5M featuring QED Investors, Safeguard Scientifics, and Global Founders Capital
Series B (2011): $9M backed by QED Investors, Rocket Internet, and Safeguard Scientific
Other Financing Round (2011): $20M with participation from Safeguard Scientifics and Searchlight
Series C (2014): $73.5M led by Safeguard Scientifics, Observatory Capital Management, Spring Lake Equity Partners, and Catalyst Investors
Debt (2014): $105M supported by Silicon Valley Bank
Debt (2017): $175M featuring Goldman Sachs and Santander Bank
Private Equity (2018): $225M backed by Searchlight
Debt (2020): $5M with participation from PPP
Debt (2022): $150M, investors not publicly disclosed
Key Investors in MediaMath
Safeguard Scientifics
Safeguard Scientifics is a venture capital and private equity firm that provides capital and expertise to technology-driven businesses, with a focus on healthcare, financial services, and digital media.
Observatory Capital Management
Observatory Capital Management LLP is a company operating in the Banking industry, headquartered in London, United Kingdom.
Spring Lake Equity Partners
Spring Lake Equity Partners is a Boston-based investment firm specializing in private technology companies, aiming to enhance business growth through strategic planning and active board participation.
What's next for MediaMath?
The recent major strategic investment signals a pivotal phase for MediaMath, likely indicating a focus on scaling operations, enhancing its technological capabilities, and potentially expanding its market reach. This capital infusion will enable the company to navigate the evolving digital advertising ecosystem, adapt to new privacy regulations, and strengthen its competitive edge. Strategic partnerships and further product innovation are anticipated as MediaMath leverages this financing to solidify its position as a key player in the adtech industry.
See full MediaMath company page
