What is MaxPoint Interactive?
MaxPoint Interactive, Inc. is a marketing technology firm operating in the United States and Europe. The company provides the MaxPoint intelligence platform, a cloud-based business intelligence and marketing automation service designed to empower national brands to increase their local in-store sales. MaxPoint serves a diverse range of enterprise clients across consumer products, retail, automotive, financial services, healthcare, telecommunications, and entertainment industries, often working in conjunction with advertising agencies. Founded in 2006, the company is headquartered in Morrisville, North Carolina.
How much funding has MaxPoint Interactive raised?
MaxPoint Interactive has raised a total of $85.8M across 3 funding rounds:
Unspecified
$3M
Unspecified
$8M
Stock Offering
$74.8M
Unspecified (2010): $3M with participation from Trinity Ventures
Unspecified (2011): $8M led by Trinity Ventures and Madrona Venture Group
Stock Issuance/Offering (2015): $74.8M, investors not publicly disclosed
Key Investors in MaxPoint Interactive
Trinity Ventures
Trinity Ventures is an early-stage investment firm dedicated to supporting mission-driven entrepreneurs and transforming their ambitious visions into reality. The firm invests in a diverse range of industries, exemplified by its portfolio that includes companies like Turos, Side, and Markforged. With a commitment to fostering lasting relationships and providing hands-on support, Trinity Ventures focuses on building high-impact businesses.
Madrona Venture Group
Founded in 1995, Madrona Venture Group is a venture capitalist investment company including consumer internet, commercial software, and services.
What's next for MaxPoint Interactive?
The substantial enterprise-level funding secured by MaxPoint Interactive positions the company for continued growth and innovation in the competitive marketing technology landscape. This capital infusion is expected to fuel the expansion of its intelligence platform, enhance its marketing automation capabilities, and broaden its reach within key enterprise sectors. The strategic investment signals confidence in MaxPoint's ability to deliver measurable results in driving local sales for its clients, suggesting a focus on scaling operations and further developing its technological infrastructure to meet evolving market demands.
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