What is Marin Software?
Founded in 2006 and headquartered in San Francisco, California, Marin Software operates a comprehensive Revenue Acquisition Management Platform. Their SaaS-based solution is designed for digital marketers, integrating workflow, analytics, and optimization tools to manage and optimize online advertising campaigns across diverse channels. Marin Software serves global interactive agencies and advertisers, maintaining an international presence with offices across North America, Europe, and Asia Pacific to support its worldwide clientele in their digital marketing endeavors.
How much funding has Marin Software raised?
Marin Software has raised a total of $181.8M across 8 funding rounds:
Series B
$7.3M
Series C
$13M
Series D
$11.2M
Series E
$16M
Series F
$30M
Stock Offering
$97.3M
Debt
$2M
Series B (2008): $7.3M led by Benchmark Capital
Series C (2009): $13M supported by Amicus Capital, Benchmark Capital, DAG Ventures, and Focus Ventures
Series D (2010): $11.2M featuring Triangle Peak Partners, Amicus Capital, Benchmark Capital, DAG Ventures, and Focus Ventures
Series E (2011): $16M backed by Triangle Peak Partners, Benchmark Capital, DAG Ventures, Focus Ventures, and Crosslink Capital
Series F (2012): $30M with participation from Triangle Peak Partners, Temasek, Benchmark Capital, DAG Ventures, SAP Ventures, and Crosslink Capital
Stock Issuance/Offering (2013): $97.3M led by Undisclosed
Debt (2020): $2M supported by PPP
Key Investors in Marin Software
Benchmark Capital
Benchmark Capital is a venture capital firm known for investing in early-stage technology companies. They have a history of backing successful startups and are recognized for their strategic guidance and operational support.
DAG Ventures
DAG Ventures is a mid-stage venture capital partnership that focuses on supporting visionary entrepreneurs and elite early-stage VCs. They emphasize a service-oriented mindset, aiming for speed, consistency, and simplicity in their operations.
Triangle Peak Partners
Triangle Peak Partners is a multi-strategy asset management firm specializing in growth stage investments in technology, clean tech, and energy sectors. They aim to drive growth and value in their investments through experienced professionals.
What's next for Marin Software?
The recent major strategic investment in Marin Software signals a phase of accelerated development and market expansion. As a company with a long history of securing substantial capital, this latest infusion is likely to fuel further innovation in its marketing technology solutions. Marin Software is well-positioned to leverage this financing to enhance its platform's capabilities, potentially targeting new market segments or strengthening its competitive edge in the digital advertising ecosystem. The company's established global footprint suggests a strategic focus on scaling operations and deepening client relationships.
See full Marin Software company page
