What is Magie?
Magie operates as an AI-driven financial assistant accessible via WhatsApp, simplifying everyday banking tasks for users in Brazil. The platform allows individuals to send money, pay bills, and manage transactions using intuitive text, photo, or audio commands, eliminating the need for a separate banking application. By integrating with various financial institutions through WhatsApp, Magie aims to streamline personal finances with an emphasis on convenience, security, and user-friendly interaction, positioning itself as a modern alternative to traditional banking interfaces.
How much funding has Magie raised?
Magie has raised a total of $9M across 2 funding rounds:
Angel/Seed
$4M
Unspecified
$5M
Angel/Seed (2024): $4M with participation from Lux Capital
Unspecified (2026): $5M led by Lux Capital
Key Investors in Magie
Lux Capital
Lux Capital is a New York based venture capital firm that raises dedicated funds to invest in earlystage and growthstage companies at the intersection of science and technology, backing founders in frontier areas such as AI, robotics, space, defense, biotechnology, and advanced materials from seed through IPO or acquisition.
What's next for Magie?
With a substantial enterprise-level funding round and a recent major strategic investment, Magie is poised for significant expansion and further development of its AI capabilities. This capital infusion will likely fuel enhancements to its WhatsApp-based financial assistant, potentially broadening its integration network with more banks and financial services. The company's trajectory suggests a focus on scaling its user base and solidifying its position as a leading innovator in embedded finance and conversational banking solutions within the Brazilian market.
See full Magie company page
