What is Lytics?
Lytics operates as a customer data platform (CDP) engineered to enhance business performance for marketing departments. By integrating customer data with its advanced AI engine, Lytics provides unique behavioral insights, leverages machine learning, and enables real-time campaign orchestration. This powerful combination equips marketers with the tools to craft personalized, one-to-one marketing campaigns and engagements tailored to individual user interests and their specific customer journey. Prominent brands such as General Mills, Live Nation, Nestlé Purina, AEG, Industry Dive, and Yamaha rely on Lytics' CDP technology to drive their marketing initiatives.
How much funding has Lytics raised?
Lytics has raised a total of $56M across 3 funding rounds:
Series A
$7M
Series B
$14M
Series C
$35M
Series A (2014): $7M with participation from Rembrandt Venture Partners, Comcast Ventures, and Voyager Capital
Series B (2018): $14M led by Epic Ventures, Rembrandt Venture Partners, Two Sigma Ventures, Comcast Ventures, and Voyager Capital
Series C (2019): $35M supported by Rembrandt Venture Partners, JMI Equity, Two Sigma Ventures, Comcast Ventures, and Voyager Capital
Key Investors in Lytics
Rembrandt Venture Partners
Rembrandt Venture Partners is a venture capital firm specializing in emerging enterprise technology companies, with a focus on software, security, and DevOps sectors. They leverage extensive operational experience to support growth and business building.
JMI Equity
JMI Equity is a growth equity firm founded in 1992, concentrating its investments in leading software companies. They are headquartered in Baltimore, Maryland.
Comcast Ventures
Comcast Ventures, the venture capital arm of Comcast Corporation, invests in consumer, enterprise, and frontier technology companies. They provide capital and strategic support to B2B and B2C businesses.
What's next for Lytics?
The substantial enterprise-level funding and recent strategic investment indicate Lytics is in a robust growth phase, likely focusing on scaling its operations and expanding its market reach. This capital infusion is anticipated to accelerate product innovation, enhance its AI capabilities, and bolster sales and marketing efforts. Lytics is poised to further solidify its position as a leader in the CDP market, empowering more brands to deliver highly personalized customer experiences and optimize their marketing ROI.
See full Lytics company page
