What is Launchmetrics?
Launchmetrics operates as the leading Brand Performance Cloud, empowering executives in the Fashion, Luxury, and Beauty sectors to effectively engage with contemporary consumers. With over a decade of specialized industry experience, Launchmetrics equips its clientele with the tools and intelligence necessary to optimize creative asset utilization, execute impactful brand amplification strategies, and rigorously measure brand performance. The company's proprietary AI-driven Media Impact Value™ metric allows clients to benchmark their performance against a global competitor set, fostering enhanced profitability, accountability, and efficiency. This intelligence is crucial for enabling the agile decision-making required in today's dynamic market landscape.
How much funding has Launchmetrics raised?
Launchmetrics has raised a total of $65M across 2 funding rounds:
Series C
$15M
Series B
$50M
Series C (2015): $15M with participation from Serena, OTC Asset Management, and Ventech Solutions
Series B (2018): $50M led by Seventure Partners and Bpifrance
Key Investors in Launchmetrics
Serena
Serena is a venture capital firm founded in 2008 that focuses on supporting innovative and ambitious entrepreneurs in building scalable digital businesses. The firm invests primarily in Europe, particularly in France, and targets companies in various sectors, including DeepTech, enterprise software, and marketplaces.
OTC Asset Management
OTC Asset Management is an independent management company which allocates its expertise in investment in unlisted companies. Investments are designed to provide the necessary capital to develop these companies, as well as support management in strategic decisions, and creating value for shareholders, officers and employees.
Seventure Partners
Seventure Partners is an active partner of innovative companies in the fields of digital technologies and life sciences. They invest in a broad range of sectors including health, nutrition, fintech, and sustainable blue economy initiatives. Their client base includes entrepreneurs seeking investment opportunities as well as innovative startups in various high-tech segments.
What's next for Launchmetrics?
The substantial enterprise-level capital infusion, highlighted by the recent strategic investment, positions Launchmetrics for accelerated growth and market leadership. This backing is likely to support the enhancement of its AI capabilities, expansion into new geographic markets, and the development of advanced analytics for brand performance measurement. The company's focus on profitability and efficiency, coupled with its ability to facilitate agile decision-making, suggests a strategic direction aimed at solidifying its dominance in the FLB sector and potentially exploring adjacent markets that require sophisticated brand intelligence solutions.
See full Launchmetrics company page
