What is Knix?
Founded in 2013 and headquartered in Toronto, Ontario, Canada, Knix is a women's underwear brand distinguished by its integrated leakproof, absorbent, and anti-odor features. The company's philosophy centers on embracing the full spectrum of women's experiences. Knix has established itself as a key player in the intimate apparel market, offering functional and comfortable solutions designed with women's specific needs at the forefront. The company's commitment to innovation in fabric technology and design has positioned it for continued success in the competitive e-commerce landscape.
How much funding has Knix raised?
Knix has raised a total of $54.1M across 2 funding rounds:
Angel/Seed
$1.1M
Unspecified
$53M
Angel/Seed (2015): $1.1M, investors not publicly disclosed
Unspecified (2021): $53M led by Action Capital and TZP Group
Key Investors in Knix
Action Capital
Action Capital is a commercial finance company that provides working capital financing to small and medium-sized businesses across various industries. Their expertise lies in flexible capital solutions to support business growth and sustainability.
TZP Group
TZP Group is a private equity firm focused on investments in lower-middle market companies within Technology & Business Services and Consumer Products & Services. They partner with businesses to provide strategic, operational, and financial expertise.
What's next for Knix?
The recent major strategic investment in Knix signals a pivotal moment for the company, likely enabling it to scale its operations, enhance its product lines, and expand its market reach. This capital infusion, part of its $54.1M in total backing, suggests a focus on aggressive growth and potentially exploring new product categories or international markets. Knix is well-positioned to leverage this financing to solidify its brand presence and continue its mission of providing innovative solutions for women.
See full Knix company page