What is Klaviyo?
Klaviyo is a technology company that provides a sophisticated software-as-a-service platform designed for data management, customer segmentation, and personalized marketing communications. Headquartered in Boston, Massachusetts, and incorporated in 2012, Klaviyo offers a comprehensive suite of tools including email marketing, SMS messaging, and push notifications. Its cloud-native platform enables businesses of all sizes, from entrepreneurs to mid-market and enterprise clients, to leverage their customer data for highly targeted and personalized engagement strategies. The platform's capabilities extend to managing customer data, deploying campaigns, and facilitating seamless messaging infrastructure, thereby enhancing customer relationships and driving business growth.
How much funding has Klaviyo raised?
Klaviyo has raised a total of $1B across 6 funding rounds:
Unspecified
$1.5M
Series A
$7M
Series B
$150M
Series C
$200M
Series D
$320M
Stock Offering
$345.2M
Unspecified (2015): $1.5M with participation from Accomplice
Series A (2017): $7M led by Astral Capital
Series B (2019): $150M supported by Summit Partners
Series C (2020): $200M featuring Accel and Summit Partners
Series D (2021): $320M backed by Sands Capital, Lone Pine Capital, Accel, ClearBridge Investments, Morgan Stanley, Whale Rock Capital Management, Glynn Capital, Summit Partners, and Owl Rock Capital
Stock Issuance/Offering (2023): $345.2M, investors not publicly disclosed
Key Investors in Klaviyo
Summit Partners
Summit Partners is an equity investment firm founded in 1984, known for investing in entrepreneurial companies. They are headquartered in Boston, Massachusetts.
Accel
Accel is a global venture capital firm that partners with exceptional teams from the inception of their ideas through all phases of private company growth, focusing on supporting innovative companies and entrepreneurs.
Sands Capital
Sands Capital Management, established in 1992 and headquartered in Arlington, Virginia, manages equity mutual funds and invests in public equity markets.
What's next for Klaviyo?
The substantial enterprise-level funding Klaviyo has garnered, particularly the recent strategic investment, positions the company for accelerated scaling and innovation. This capital infusion is expected to bolster its competitive edge in the crowded marketing technology landscape. Klaviyo is likely to focus on enhancing its AI-driven features, expanding its platform's integration capabilities, and potentially exploring new market verticals. The company's trajectory suggests a continued emphasis on empowering businesses with advanced data analytics and personalized customer engagement tools, solidifying its role as a key player in the MarTech industry.
See full Klaviyo company page
