What is It's Fresh!?
It's Fresh! is dedicated to combating the pervasive issue of food wastage within the fresh produce sector. By developing advanced sustainable post-harvest technologies, the company aims to extend the shelf life of fruits and vegetables, ensuring higher quality produce reaches consumers and improving profitability for stakeholders across the supply chain. Their integrated approach combines expertise in agronomy, supply chain management, materials science, and innovative packaging solutions, with a particular focus on ethylene control technologies. This strategic focus positions It's Fresh! as a key player in the agri-foodtech landscape, addressing both economic and environmental challenges.
How much funding has It's Fresh! raised?
It's Fresh! has raised a total of $18.3M across 2 funding rounds:
Private Equity
$10M
Other Financing Round
$8.3M
Private Equity (2018): $10M with participation from AgroFresh Solutions
Other Financing Round (2023): $8.3M led by Zintinus, Praesidium, and BGF
Key Investors in It's Fresh!
Zintinus
Zintinus is a venture capital fund dedicated to fostering innovation in the Food Tech sector, aiming to support the transition of the food system by investing in sustainable and innovative solutions.
Praesidium
Praesidium engages in organizational operations that provide opportunities to decrease the risk of abuse by employees, volunteers, or other program participants, offering products and services to help organizations implement best practices.
BGF
BGF is the most active and influential investor in small and mid-sized businesses in the UK, supporting companies across every region and sector of the economy.
What's next for It's Fresh!?
The substantial enterprise-level funding, particularly the recent strategic investment, signals a pivotal growth phase for It's Fresh!. This capital infusion is expected to accelerate the company's expansion into new global markets and further invest in research and development to enhance its proprietary technologies. The company's focus on reducing food spoilage aligns with increasing global demand for sustainable food systems, suggesting a strong trajectory for market penetration and impact. Future developments will likely center on scaling production, forging new strategic partnerships, and solidifying its position as a leader in post-harvest innovation.
See full It's Fresh! company page
