What is IronPlanet?
Established in 2000, IronPlanet operates as the leading online platform for the sale of used heavy equipment, facilitating transactions through a robust auction model. The company has achieved substantial scale, selling over $5 billion of used equipment online and cultivating a global user base exceeding 1.5 million registered individuals. IronPlanet's comprehensive suite of services includes its exclusive IronClad Assurance buyer protection program and a family of specialized sites such as GovPlanet, TruckPlanet, Cat Auction Services, Kruse Energy and Equipment Auctioneers, allEquip, and Asset Appraisal Services. This extensive reach and integrated offering solidify its innovative participation in the heavy equipment sector.
How much funding has IronPlanet raised?
IronPlanet has raised a total of $139.6M across 5 funding rounds:
Series A
$10M
Series B
$36M
Private Equity
$20.7M
Private Equity
$18M
Debt
$55M
Series A (2000): $10M with participation from Accel
Series B (2000): $36M led by Volvo Construction Equipment and Accel
Private Equity (2014): $20.7M supported by Accel Partners
Private Equity (2015): $18M, investors not publicly disclosed
Debt (2015): $55M backed by Kleiner Perkins Caufield & Byers, Accel Partners, Caterpillar, and Volvo
Key Investors in IronPlanet
Kleiner Perkins Caufield & Byers
Kleiner Perkins is a Menlo Park-based venture capital firm that raises dedicated funds and invests in early and growth-stage technology and lifescience companies, backing founders across consumer, enterprise, healthcare, and climate/hard tech with capital and operational support from seed through IPO or acquisition.
Accel Partners
Accel is a global venture capital firm that invests in companies at various stages of development, from seed to growth, with a focus on technology and innovation. They provide capital and strategic support to help founders build category-defining companies.
Caterpillar
Caterpillar Inc. is a global manufacturing company that designs and produces construction, mining, and energy equipment. It supplies machinery, engines, and power systems used across infrastructure, resource industries, and transportation, while also offering financial services to support customers worldwide.
What's next for IronPlanet?
The substantial enterprise-level funding and recent strategic investment indicate a phase of significant scaling and market expansion for IronPlanet. Future growth is likely to focus on enhancing its online auction capabilities, expanding its global user base, and potentially integrating new technologies to further streamline the buying and selling process for heavy equipment. The backing from major industry players suggests a continued emphasis on market leadership and operational excellence.
See full IronPlanet company page
