What is Integral Ad Science?
Founded in 2009 and headquartered in New York City, Integral Ad Science (IAS) operates as a full-service technology company specializing in safeguarding digital advertising. IAS provides critical solutions for brand safety, ad fraud detection, viewability measurement, and social media verification. The company's technology aims to ensure that advertising investments are seen by real people in brand-safe environments, thereby enhancing campaign performance and advertiser ROI. Its comprehensive suite of services addresses key challenges faced by brands and publishers in the complex digital advertising landscape.
How much funding has Integral Ad Science raised?
Integral Ad Science has raised a total of $120.7M across 7 funding rounds:
Series A
$2.5M
Series B
$7.3M
Series C
$10M
Series D
$30M
Multiple Rounds
$71M
Series A (2009): $2.5M with participation from Founder Collective
Series B (2010): $7.3M led by Atlas Venture and Founder Collective
Series C (2012): $10M supported by Pelion Venture Partners, Atlas Venture, and Coriolis Ventures
Series D (2013): $30M featuring August Capital, Pelion Venture Partners, and Atlas Venture
Private Equity (2015): $4M backed by Pelion Venture Partners, Atlas Venture, and August Capital
Series E (2015): $27M with participation from August Capital, Atlas Venture, and Pelion Venture Partners
Debt (2015): $40M led by Accomplice VC and Silicon Valley Bank
Key Investors in Integral Ad Science
Atlas Venture
Atlas Venture is a venture capital firm that focuses on early-stage biotechnology companies, aiming to translate scientific advancements into life-changing medicines. They partner with entrepreneurs to foster the growth of innovative biotech startups.
Founder Collective
Founder Collective is a venture capital fund that invests in seed and pre-seed stage startups, supporting entrepreneurs from inception through IPO. They emphasize founder alignment and capital efficiency.
Accomplice VC
Accomplice VC is a venture capital firm based in Massachusetts that invests in technology startup companies, focusing on early-stage ventures.
What's next for Integral Ad Science?
With the recent infusion of major strategic capital, Integral Ad Science is poised for accelerated growth and market penetration. The company's focus on combating ad fraud and ensuring brand safety aligns with the increasing demand for transparency and accountability in digital advertising. This funding is likely to support enhancements in its technological capabilities, expansion into new markets, and strategic partnerships. As the digital advertising industry continues to evolve, IAS's commitment to data integrity and ad verification positions it as a key player in shaping a more trustworthy online advertising environment.
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