What is Instinct?
Headquartered in St. Louis, Missouri, Instinct Pet Food has carved a niche in the pet wellness industry since its inception in 2002. The company's core mission revolves around transforming pet lives through raw nutrition, offering a distinct alternative to conventionally processed pet foods. Instinct's product lines, including frozen and freeze-dried raw diets, are meticulously crafted with real meat, fruits, and vegetables. Employing High Pressure Processing (HPP) to guarantee pathogen-free products, Instinct upholds the highest food quality and safety standards, evidenced by its unique "Excellent" Safe Quality Food (SQF) Food Safety rating and SQF Quality certification in North America. This commitment to raw nutrition is positioned to enhance pet digestion, energy levels, skin and coat health, and overall well-being, even for discerning eaters.
How much funding has Instinct raised?
Instinct has raised a total of $2M across 1 funding round:
Debt
$2M
Debt (2020): $2M with participation from PPP
What's next for Instinct?
With a foundation built on high-quality raw nutrition and a demonstrated ability to secure substantial capital, Instinct is strategically positioned for continued expansion. The recent major strategic investment, although classified as debt, signals a robust operational capacity and a clear path for reinvestment into manufacturing, product development, and market outreach. Future growth is likely to focus on reinforcing its leadership in the raw pet food segment, potentially exploring new product innovations, expanding its distribution channels, and further educating pet parents on the benefits of a raw diet. The company's emphasis on safety and quality, coupled with its mission-driven approach, provides a strong platform for sustained enterprise-level development and market penetration.
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