What is Instinct?
Headquartered in St. Louis, Missouri, Instinct has established itself as a pioneer in raw pet nutrition since its inception in 2002. The company distinguishes itself through a commitment to high-quality, minimally processed ingredients, utilizing High Pressure Processing (HPP) to maintain safety and nutritional integrity. As the only raw pet food manufacturer in North America to achieve an Excellent Safe Quality Food (SQF) rating, Instinct occupies a unique position of trust among pet owners seeking alternatives to traditional, highly processed diets. Their product portfolio, which includes frozen and freeze-dried raw recipes, is engineered to address common pet health concerns, including digestion, skin health, and food sensitivities, effectively capturing a growing demographic of health-conscious consumers.
How much funding has Instinct raised?
Instinct has raised a total of $2M across 1 funding round:
Debt
$2M
Debt (2020): $2M with participation from PPP
Key Investors in Instinct
PPP
Public-Private Partnership
What's next for Instinct?
With this major strategic investment, Instinct is well-positioned to accelerate its market penetration and enhance its supply chain resilience. The company's focus on raw nutrition aligns with broader consumer trends favoring transparency and ingredient quality in pet care. Future initiatives are expected to center on scaling production capacity at their Lincoln, Nebraska facilities to meet rising demand while maintaining the rigorous safety standards that define their brand identity. By prioritizing innovation in raw diet formulations, Instinct aims to further differentiate its offerings, ensuring long-term sustainability and continued leadership in the premium pet food segment.
See full Instinct company page
