What is Keap?
Headquartered in Chandler, Arizona, Keap operates as a private company specializing in a comprehensive e-mail marketing and sales platform tailored for small businesses. Its product suite is designed to optimize the entire customer lifecycle, encompassing customer relationship management (CRM), marketing automation, lead capture, and e-commerce functionalities. Keap aims to empower small businesses with sophisticated tools traditionally available only to larger enterprises, enabling them to manage and grow their customer base more effectively.
How much funding has Keap raised?
Keap has raised a total of $205.9M across 6 funding rounds:
Series A
$9M
Series B
$7.9M
Series C
$54M
Series D
$110M
Series E
$20M
Debt
$5M
Series A (2007): $9M with participation from Mohr Davidow Ventures
Series B (2008): $7.9M led by Mohr Davidow Ventures and vSpring Capital
Series C (2013): $54M supported by Arthur Ventures and Goldman Sachs
Series D (2014): $110M featuring Signal Peak Ventures, Allure Ventures, Arthur Ventures, Bain Capital Ventures, and Goldman Sachs
Series E (2018): $20M backed by ORIX USA
Debt (2020): $5M, investors not publicly disclosed
Key Investors in Keap
Mohr Davidow Ventures
Mohr Davidow Ventures specializes in innovative tools aimed at enhancing productivity and streamlining processes. The company focuses on supporting entrepreneurs who recognize significant market opportunities and are driven to pursue them.
Signal Peak Ventures
Signal Peak Ventures is a private equity and venture capital firm that invests in information technology companies focusing on such areas as SaaS, enterprise software, communications, security, and mobile computing.
Arthur Ventures
Arthur Ventures is an early growth capital firm that specializes in leading investments in B2B software companies across the U.S. and Canada, aiming to support companies in their growth phase and maximize value in this sector.
What's next for Keap?
The recent major strategic investment in Keap signals a pivotal moment for the company, likely indicating a move towards scaling operations and enhancing its competitive edge in the crowded CRM and marketing automation market. With a history of consistent capital raises, including Series A through E rounds and debt financing, Keap appears to be in a strong position for further innovation and market penetration. The company's focus on small businesses suggests a strategy centered on capturing a significant share of this underserved market segment. Future developments may include expanding its platform capabilities, forging new strategic partnerships, and potentially exploring international market expansion to solidify its standing as a leader in small business growth solutions.
See full Keap company page
