What is Ideally?
Founded in 2023 and headquartered in Grey Lynn, New Zealand, Ideally operates as an on-demand insights and innovation platform. The company empowers clients by enabling them to swiftly test concepts, ideas, and messages with their target audiences. Ideally's unique value proposition lies in its ability to deliver comprehensive and actionable answers overnight, streamlining the market research and product development process for businesses seeking agile feedback.
How much funding has Ideally raised?
Ideally has raised a total of $21.1M across 4 funding rounds:
Multiple Rounds
$11.1M
Series A
$10M
Seed (2024): $2M, investors not publicly disclosed
Unspecified (2024): $5.5M led by Icehouse Ventures and OIF Ventures
Other Financing Round (2024): $3.6M supported by OIF Ventures
Series A (2026): $10M featuring Ecliptic VC, Altered Capital, Icehouse Ventures, and Shearwater Capital
Key Investors in Ideally
OIF Ventures
OIF Ventures is a venture capital firm focused on empowering technology founders by offering more than just financial support. They provide unrivaled industry expertise, deep networks, and unwavering assistance to help founders achieve their ambitions.
Ecliptic VC
Ecliptic VC is a venture capital firm focused on empowering New Zealand start-ups through a hands-on approach that combines investment with active management resources. The company aims to capitalize on New Zealand's burgeoning innovation landscape by providing essential funding and support to under-resourced companies.
Icehouse Ventures
Icehouse Ventures begun with the formation of Ice Angels, NZs first angel network, in 2003. A small group of passionate investors saw the opportunity to band together to support Kiwi innovators to take on the world. Over the next decade this grew into NZs most active angel network.
What's next for Ideally?
The substantial enterprise-level funding and recent strategic investment signal a pivotal growth phase for Ideally. This capital injection is anticipated to fuel the expansion of its platform capabilities, enhance its market reach, and potentially drive further innovation in the insights and market testing sector. The company is well-positioned to leverage this financial backing to solidify its standing as a leader in providing rapid, data-driven feedback for businesses.
See full Ideally company page
