What is iCrossing?
iCrossing positions itself as a comprehensive marketing engagement agency, integrating creative strategies with technological advancements and data-driven insights. Its affiliation with Hearst Magazines provides a unique advantage, granting access to a vast ecosystem of content and consumer data. This synergy enables iCrossing to offer sophisticated marketing solutions tailored to the evolving digital landscape, focusing on enhancing brand engagement and driving measurable results for its clients.
How much funding has iCrossing raised?
iCrossing has raised a total of $108M across 4 funding rounds:
Series C
$13M
Series D
$18M
Series E
$62M
Series F
$15M
Series C (2005): $13M with participation from RRE Ventures and Generation Partners
Series D (2007): $18M led by Startup Capital Ventures, Oak Investment Partners, and RRE Ventures LLC.
Series E (2007): $62M supported by Startup Capital Ventures, Oak Investment Partners, RRE Ventures, and Goldman Sachs
Series F (2008): $15M featuring RRE Ventures LLC., Startup Capital Ventures, Oak Investment Partners, Generation Partners, and Goldman Sachs
Key Investors in iCrossing
RRE Ventures
RRE Ventures is a venture capital firm focused on supporting founders through critical business stages, investing in a diverse portfolio of startups with a long-term partnership approach. They back exceptional teams and innovative ideas to foster growth.
Oak Investment Partners
Oak Investment Partners specializes in providing investment advice through research and reporting, aiming to simplify insights for investors. They focus on presenting information in straightforward terms for individuals looking to enhance their investment strategies.
Startup Capital Ventures
Startup Capital Ventures is an early-stage venture capital firm concentrating on capital-efficient investments in B2B technology companies, often co-investing with other leading funds. They work collaboratively with entrepreneurs to achieve success.
What's next for iCrossing?
The recent major strategic investment in iCrossing signals a phase of accelerated expansion and potential market consolidation within the marketing technology and services sector. With a history of substantial capital raises, the company is well-positioned to further develop its innovative platforms and broaden its service offerings. Future endeavors are likely to focus on enhancing its data analytics capabilities and expanding its reach through strategic partnerships or acquisitions, solidifying its role as a key player in enterprise-level marketing engagement.
See full iCrossing company page
