What is HICKIES?
Hickies offers innovative No Tie Elastic Shoelaces designed to convert traditional lace-up shoes into convenient slip-ons. This unique product eliminates the need for tying sneakers, providing a hassle-free experience for users across various shoe types. Known for their comfort, flexibility, and durability, Hickies laces ensure a secure and adaptable fit, allowing individuals to transition effortlessly between different activities. The company targets consumers seeking quick, comfortable, and reliable solutions for their everyday footwear needs, positioning itself as a key player in the adaptive apparel and accessories market.
How much funding has HICKIES raised?
HICKIES has raised a total of $15.2M across 3 funding rounds:
Unspecified
$4.2M
Debt
$955K
Private Equity
$10M
Unspecified (2014): $4.2M with participation from Collaborative Fund
Debt (2015): $955K, investors not publicly disclosed
Private Equity (2016): $10M supported by Endeavor Global and Sforza Holding
Key Investors in HICKIES
Endeavor Global
Endeavor Global is an organization that supports entrepreneurs with significant economic and social impact potential, providing services to help ventures grow and transform economies.
Sforza Holding
Sforza Holding is a private equity firm established in 1987, specializing in investments within the retail, sports, and real estate sectors, based in São Paulo, Brazil.
Collaborative Fund
Collaborative Fund is a venture capital firm managing over $500 million, known for investing in entrepreneurs driving positive global change, with a portfolio including Beyond Meat and Lyft.
What's next for HICKIES?
The substantial enterprise-level capital infusion, including the recent strategic investment, positions HICKIES for accelerated expansion and product development. This backing is likely to fuel initiatives aimed at broadening market reach, enhancing manufacturing capabilities, and potentially exploring new product lines or material innovations. The company's focus on convenience and comfort in footwear accessories suggests a strategic direction towards capturing a larger share of the athleisure and everyday wear markets, leveraging its unique technology to address a widespread consumer need.
See full HICKIES company page
