What is Funnel?
Funnel operates as the industry-leading marketing and leasing platform tailored for multifamily owners and managers. Based in Lutz, FL, the company is dedicated to transforming the rental landscape by developing technology that streamlines the apartment marketing and leasing processes. This focus on efficiency and insight aims to empower multifamily professionals to enhance profitability across their portfolios. Funnel's technology addresses critical pain points in the rental market, offering a comprehensive solution for property management.
How much funding has Funnel raised?
Funnel has raised a total of $52.1M across 3 funding rounds:
Angel/Seed
$1.6M
Series A
$14M
Series B
$36.5M
Angel/Seed (2014): $1.6M with participation from Scout Ventures, RiverPark Ventures, Freestyle, and Techstar Ventures
Series A (2020): $14M led by Camber Creek, RET Ventures, and Trinity Ventures
Series B (2022): $36.5M supported by Morgan Properties, Trinity Ventures, Wilshire Lane Capital, RET Ventures, Camden Property Trust, and Camber Creek
Key Investors in Funnel
Camber Creek
Camber Creek is a private equity firm that specializes in innovative, real estate-related companies and cash-flowing real estate investments. The firm supports its portfolio companies by providing strategic guidance and facilitating connections with major businesses in the real estate sector. Their investments include companies like Notarize, Flex, HappyCo, Jones, and Verify, which offer solutions ranging from online notarization to data transparency in commercial real estate transactions. Camber Creek's expertise and network help these companies scale and enhance their offerings in the market.
RET Ventures
A leading real estate technology investment firm, RET Ventures is the first industry-backed early-stage venture fund to strategically focus on helping build cutting-edge "rent tech" - technology for multifamily and single-family rental real estate. RET's base of Strategic Investors includes some of the largest REITs and private real estate owner-operators and managers, who control approximately 2.4 million rental units. Through its deep expertise and connections within the industry, RET has created a unique real estate innovation ecosystem that delivers significant value to the companies it backs, providing them with access to thought leaders, development partners, and ongoing guidance.
Trinity Ventures
Trinity Ventures is an early-stage investment firm dedicated to supporting mission-driven entrepreneurs and transforming their ambitious visions into reality. The firm invests in a diverse range of industries, exemplified by its portfolio that includes companies like Turos, Side, and Markforged. With a commitment to fostering lasting relationships and providing hands-on support, Trinity Ventures focuses on building high-impact businesses. Their approach emphasizes intellectual candor and engagement, making them a valued partner for innovative entrepreneurs.
What's next for Funnel?
The recent major strategic investment positions Funnel for accelerated growth and further innovation in the proptech space. With a substantial funding base, the company is poised to expand its market reach, enhance its platform capabilities, and potentially explore new technological integrations. This capital infusion is expected to fuel the development of advanced features that further automate and optimize the leasing lifecycle, solidifying Funnel's competitive advantage and its commitment to driving efficiency and profitability for its clients in the dynamic multifamily sector.
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