What is Funnel?
Founded in Stockholm in 2013, Funnel has established itself as a critical tool for marketers seeking to automate their data collection processes. The platform integrates with over 500 data sources, including major marketing and sales platforms like LinkedIn, Mailchimp, Salesforce, and Shopify. Funnel's core functionality involves automatically cleaning, mapping, and grouping this disparate data, making it 'business ready' for analysis and reporting in popular business intelligence tools such as Tableau, Looker, Microsoft Power BI, and Qlik. This capability is particularly valuable in an era where major technology platforms are vying for companies' marketing budgets, and accurate, consolidated data is paramount for effective campaign management and strategic decision-making.
How much funding has Funnel raised?
Funnel has raised a total of $148.1M across 6 funding rounds:
Other Financing Round
$3M
Series A
$10M
Unspecified
$8M
Series B
$47M
Other Financing Round
$14.1M
Other Financing Round
$66M
Other Financing Round (2013): $3M with participation from Industrifonden
Series A (2017): $10M led by Zobito, Industrifonden, and Balderton Capital
Unspecified (2019): $8M supported by Oxx, Zobito, Industrifonden, and Balderton
Series B (2020): $47M featuring Eight Roads Ventures, Industrifonden, Oxx, Zobito, Kreos Capital, Balderton Capital, and F-Prime Capital
Other Financing Round (2020): $14.1M backed by RETV Management LLC, Trinity Ventures, and Camber Creek
Other Financing Round (2021): $66M with participation from Eight Roads Ventures, Stena Sessan Fastighets, F-Prime Capital Partners, Balderton, and Fourth Swedish National Pension Fund
Key Investors in Funnel
Eight Roads Ventures
Eight Roads Ventures is a global venture capital firm that invests in technology and healthcare companies. They focus on supporting businesses with strong growth potential and a clear vision for market disruption.
Balderton Capital
Balderton Capital is a leading European venture capital firm that invests in early-stage, high-growth technology companies. They are known for their hands-on approach, supporting founders through scaling and global expansion.
F-Prime Capital
F-Prime Capital is an investment firm with a dedicated team focused on healthcare and technology sectors. They partner with companies to drive innovation and growth in their respective markets.
What's next for Funnel?
With its recent major strategic investment, Funnel is poised for accelerated growth and market expansion. The company's focus on automating data collection and preparation addresses a significant pain point for modern marketers navigating a complex digital ecosystem. Future developments are likely to involve further enhancing its integration capabilities, expanding its AI-driven data cleaning and analysis features, and potentially exploring new market verticals. This strategic financing will empower Funnel to solidify its position as a leader in marketing data automation, supporting businesses in deriving deeper insights from their advertising efforts and optimizing their return on investment.
See full Funnel company page
