What is FullStory?
Founded in 2014 and headquartered in Atlanta, Georgia, FullStory provides a sophisticated platform designed to capture and analyze comprehensive user session data. By enabling businesses to visualize exactly how visitors interact with their websites, the company offers actionable insights that drive conversion optimization and technical troubleshooting. As a leader in the digital experience space, FullStory has evolved from its early-stage roots into a critical component of the modern enterprise technology stack, helping teams bridge the gap between raw behavioral data and meaningful customer experience improvements.
How much funding has FullStory raised?
FullStory has raised a total of $185.2M across 6 funding rounds:
Series A
$1.2M
Private Equity
$9M
Series B
$15M
Series C
$32M
Series D
$103M
Private Equity
$25M
Series A (2014): $1.2M with participation from Google Ventures
Private Equity (2015): $9M led by Google Ventures and Kleiner Perkins
Series B (2017): $15M supported by Google Ventures and Kleiner Perkins Caufield & Byers
Series C (2019): $32M featuring GV, Dell Technologies, Stripes Group, Kleiner Perkins, and Salesforce Ventures
Series D (2021): $103M backed by Permira, Kleiner Perkins, Salesforce Ventures, Dell Technologies Capital, GV, Glynn Capital, and Stripes
Private Equity (2022): $25M, investors not publicly disclosed
Key Investors in FullStory
GV
GV is a venture capital firm founded in 2001 that invests across multiple stages and sectors, focusing on enterprise solutions, life sciences, and frontier technology innovations.
Kleiner Perkins
Kleiner Perkins is a Menlo Park-based venture capital firm that raises dedicated funds and invests in early and growth-stage technology and life-science companies.
Salesforce Ventures
Salesforce Ventures is the corporate investment arm of Salesforce, specializing in cloud-based solutions and helping businesses transform customer relationships through innovative technology.
What's next for FullStory?
Looking ahead, the infusion of capital positions FullStory to accelerate its product roadmap and expand its footprint in the enterprise software market. The company is expected to leverage these resources to enhance its machine learning-driven analytics, deepen integrations with existing CRM and marketing ecosystems, and scale its global operations. By maintaining a focus on high-fidelity session replay and behavioral intelligence, FullStory is well-positioned to capitalize on the increasing demand for data-driven digital transformation, further solidifying its role as an essential partner for organizations seeking to refine their online presence and maximize customer engagement.
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