What is FabFitFun?
Founded in 2010, FabFitFun operates a highly successful subscription box service that delivers a curated selection of full-size products spanning beauty, fashion, fitness, wellness, home, and tech directly to consumers each season. The company has established a strong brand presence and a loyal customer base by offering a diverse range of high-quality items, positioning itself as a leader in the lifestyle subscription e-commerce sector. Its strategic approach to product curation and customer engagement has been a key driver of its sustained development.
How much funding has FabFitFun raised?
FabFitFun has raised a total of $94.6M across 2 funding rounds:
Angel/Seed
$3.5M
Series A
$91.1M
Angel/Seed (2015): $3.5M with participation from Upfront Ventures and New Enterprise Associates
Series A (2019): $91.1M led by New Enterprise Associates, Kleiner Perkins, Milano Investment Partners, and Upfront Ventures
Key Investors in FabFitFun
New Enterprise Associates
New Enterprise Associates (NEA) is a globally recognized venture capital firm with a long history of investing in technology and healthcare companies. Based in Menlo Park, California, NEA focuses on supporting entrepreneurs from the earliest stages through to significant growth, providing both capital and strategic guidance.
Upfront Ventures
Upfront Ventures is a venture capital firm based in Los Angeles that specializes in investing in technology businesses, with a particular interest in digital media, SaaS, consumer internet, and retail innovation. They aim to back emerging companies with disruptive potential.
Kleiner Perkins
Kleiner Perkins is a venture capital firm headquartered in Menlo Park, California, known for investing in early and growth-stage technology and life science companies. They provide capital and operational support to founders across various sectors, including consumer, enterprise, and climate tech.
What's next for FabFitFun?
With the recent major strategic investment, FabFitFun is poised to accelerate its growth trajectory. This capital is expected to fuel further product innovation, enhance marketing initiatives to broaden its customer reach, and potentially explore new market segments or service offerings. The company's focus on delivering value and a personalized experience through its seasonal boxes suggests a continued emphasis on customer retention and acquisition strategies. This funding round will likely enable FabFitFun to solidify its market leadership and explore avenues for long-term expansion and profitability.
See full FabFitFun company page
