What is Eyewa?
Founded in 2017, Eyewa has rapidly established itself as the largest and most trusted online eyewear destination in the Middle East. The company's mission is to provide an advanced, user-friendly platform for purchasing high-quality eyewear at accessible price points, aiming to create a unique, efficient, and memorable shopping experience. Eyewa offers a comprehensive selection of products, including prescription glasses, sunglasses, blue light glasses, and various types of contact lenses, catering to a wide range of consumer needs and preferences within the e-commerce space.
How much funding has Eyewa raised?
Eyewa has raised a total of $131M across 4 funding rounds:
Series A
$7.5M
Unspecified
$2.5M
Series B
$21M
Series C
$100M
Series A (2019): $7.5M with participation from GS shop, Equitrust, Faith Capital, and Wamda Capital
Unspecified (2020): $2.5M led by Wamda, EQ2 Ventures, and Nuwa Capital
Series B (2021): $21M supported by Kingsway Capital and Nuwa Capital
Series C (2024): $100M featuring Badwa Capital and General Atlantic
Key Investors in Eyewa
Badwa Capital
Badwa Capital is a leading investment bank and growth equity firm focused on the Middle East, delivering global talent and regional expertise to help clients achieve their business and financial goals. The firm provides advisory services to facilitate transformative and strategic transactions, while also partnering with entrepreneurs to support the development of innovative and sustainable businesses.
General Atlantic
General Atlantic is a global growthequity firm that provides capital and strategic support to highgrowth companies in sectors such as consumer, financial services, healthcare, life sciences, and technology. With dozens of portfolio companies worldwide and offices across the Americas, EMEA, and AsiaPacific, it partners with founders and management teams to accelerate growth, international expansion, and transformational initiatives.
Nuwa Capital
Founded in 2020, and headquartered in Dubai, United Arab Emirates, Nuwa Capital specializes in providing investment services for businesses.
What's next for Eyewa?
The recent major strategic investment signifies a pivotal moment for Eyewa, likely enabling the company to accelerate its expansion initiatives, enhance its technological infrastructure, and further solidify its market dominance. This substantial backing, particularly in a Series C round, suggests Eyewa is poised for significant scaling, potentially exploring new geographic markets, expanding its product portfolio, and optimizing its operational efficiencies to meet growing consumer demand for convenient and quality eyewear solutions.
See full Eyewa company page
