What is eLocal?
eLocal, now part of the global home services leader HomeServe Plc, operates as a fast-growing and highly profitable national leader in pay-for-performance digital advertising. The company specializes in connecting local consumers with businesses, enhancing revenue and retention rates for thousands of clients across local, regional, and national markets. eLocal's model offers an affordable and effective customer acquisition strategy through a performance-based pricing structure. Its strategic acquisitions, including lead generation and media companies like Felix, Ring Router, and CityGrid, have bolstered its capabilities. The acquisition by HomeServe in 2019 and Vincodo in 2020 further solidified its market presence. The company's founders were recognized with the Ernst & Young Entrepreneurs of the Year Award in 2017 for their work in the home, legal, medical, automotive, and insurance sectors. eLocal consistently maintains an A+ rating with the Better Business Bureau and boasts a strong workplace culture, evidenced by a Great Places to Work certification and high employee ratings on Glassdoor.
How much funding has eLocal raised?
eLocal has raised a total of $25M across 1 funding round:
Private Equity
$25M
Private Equity (2017): $25M with participation from LLR
Key Investors in eLocal
LLR
LLR Partners is a private equity firm focused on the lower middle market, specializing in technology and healthcare businesses. They partner with portfolio companies to drive growth and create long-term value through strategic initiatives.
What's next for eLocal?
With the backing of HomeServe and recent strategic investments, eLocal is poised for accelerated growth and market leadership. The company's focus on a performance-based advertising model, combined with its extensive reach across top search engines and publishing networks, positions it well to capitalize on evolving consumer behavior and digital marketing trends. Future initiatives are likely to involve further integration with HomeServe's broader service offerings, enhancing its ability to connect consumers with essential home services. Continued investment in technology and strategic acquisitions will likely remain a key component of eLocal's expansion strategy, aiming to solidify its position as a revolutionary force in connecting local businesses with customers.
See full eLocal company page
