What is El Clasificado?
Founded in 1988 by Martha de la Torre and Joe Badame, El Clasificado has evolved into a significant multi-media digital company. It currently serves over 100,000 small businesses weekly through diverse marketplaces spanning print, online, and social channels. The company specifically targets U.S. Latinos, offering services in both Spanish and English. El Clasificado's brand portfolio, operating under EC Hispanic Media, includes the weekly Spanish shopper El Clasificado, Quinceanera.com, the direct-mail English shopper EC Classifieds, the Latino entrepreneur brand Su Socio de Negocios, and online properties Mas Clientes and Empleos Latinos. As a certified minority-owned business, El Clasificado plays a crucial role in supporting small businesses within its target demographic.
How much funding has El Clasificado raised?
El Clasificado has raised a total of $1M across 1 funding round:
Debt
$1M
Debt (2020): $1M with participation from PPP
What's next for El Clasificado?
The recent major strategic investment signals a pivotal moment for El Clasificado, likely enabling further expansion of its digital platforms and enhanced service offerings to its extensive base of small business clients. This capital infusion is expected to bolster its market position, particularly within the U.S. Latino community, and support its mission of connecting businesses with consumers through innovative media solutions. The company's diversified approach across print, digital, and social avenues positions it for continued relevance and growth in an evolving media landscape.
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