What is DoubleVerify?
DoubleVerify operates as a leading software platform dedicated to digital media measurement and analytics. Its core mission is to fortify the digital advertising landscape, making it more secure and transparent for both buyers and sellers. The company's unbiased data and analytics are utilized by hundreds of Fortune 500 advertisers to optimize campaign quality, boost effectiveness, and maximize the return on their global digital advertising investments. This focus on data integrity and campaign performance positions DoubleVerify as a critical partner for enterprises navigating the complexities of digital media.
How much funding has DoubleVerify raised?
DoubleVerify has raised a total of $759.5M across 6 funding rounds:
Series A
$3.5M
Series B
$10M
Debt
$3M
Series C
$33M
Other Financing Round
$350M
Stock Offering
$360M
Series A (2009): $3.5M with participation from Blumberg Capital, First Round Capital, and Genacast Ventures
Series B (2010): $10M led by Institutional Venture Partners, Genacast Ventures, First Round Capital, and Blumberg Capital
Debt (2011): $3M supported by Blumberg Capital, Genacast Ventures, and First Round Capital
Series C (2011): $33M featuring First Round Capital, Blumberg Capital, and JMI Equity
Other Financing Round (2020): $350M backed by Neuberger Berman Investment Advisers, Fidelity, Tiger Global, and BlackRock
Stock Issuance/Offering (2021): $360M, investors not publicly disclosed
Key Investors in DoubleVerify
JMI Equity
JMI Equity, founded in 1992 and headquartered in Baltimore, Maryland, is a growth equity firm focused on investing in leading software companies.
BlackRock
BlackRock is a global investment management firm headquartered in New York City with operations across North America, Europe, Asia, and other regions. Founded in 1988, the company offers a comprehensive range of investment products and services including mutual funds, exchange-traded funds (ETFs), and alternative investments.
Fidelity
Fidelity Investments is an international provider of financial services and investment resources that help individuals and institutions meet their financial objectives.
What's next for DoubleVerify?
With the recent infusion of $360M in a major strategic investment, DoubleVerify is poised for accelerated expansion and innovation. The company's history of securing substantial funding, including its overall $759.5M, indicates a strong trajectory and market confidence. This capital is expected to fuel further development of its measurement and analytics solutions, potentially expanding its reach into new markets or enhancing its technological capabilities to address evolving industry challenges. The strategic nature of the recent financing suggests a focus on deepening partnerships and solidifying its leadership in ensuring a robust and trustworthy digital advertising environment.
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