What is CTM?
CallTrackingMetrics, founded in 2012 and headquartered in Severna Park, Maryland, operates as a sophisticated call tracking and automation platform. The software is designed to pinpoint the precise advertising or website interactions that lead to customer calls, enabling advanced, highly targeted call routing. This capability provides businesses with crucial insights into their marketing effectiveness and customer engagement pathways.
How much funding has CTM raised?
CTM has raised a total of $350K across 1 funding round:
Debt
$350K
Debt (2020): $350K with participation from PPP
Key Investors in CTM
PPP
Public-Private Partnership
What's next for CTM?
With its large-scale late-stage funding context, CallTrackingMetrics is poised for significant expansion and further development of its call tracking and automation solutions. The recent strategic investment suggests a focus on scaling operations, enhancing technological capabilities, and potentially broadening its market reach. Future initiatives may include deeper integration with marketing analytics tools, AI-driven call analysis, and expanding its service offerings to cater to a wider range of business needs, solidifying its role as a leader in performance-driven call intelligence.
See full CTM company page