What is CreatorIQ?
Founded in 2013 and headquartered in Culver City, California, CreatorIQ provides a comprehensive software solution for brands and agencies to manage influencer marketing campaigns. The platform enables businesses to discover influencers, execute campaigns, measure performance, and ensure compliance, thereby streamlining the complex process of influencer engagement. CreatorIQ's enterprise-grade technology is designed to handle the demands of large-scale operations, making it a key player in the burgeoning influencer marketing sector.
How much funding has CreatorIQ raised?
CreatorIQ has raised a total of $76M across 3 funding rounds:
Series B
$12M
Series C
$24M
Unspecified
$40M
Series B (2019): $12M with participation from Unilever Ventures, TVC Capital, Evolution Media, TPG Growth, and Affinity Group
Series C (2020): $24M led by Undisclosed
Unspecified (2021): $40M supported by Kayne Anderson Capital Advisors, Affinity Group, and VC Capital
Key Investors in CreatorIQ
Kayne Anderson Capital Advisors
Kayne Anderson Capital Advisors is an alternative investment management firm with a focus on energy, infrastructure, real estate, credit, and growth equity, founded in 1984.
Affinity Group
Affinity Group is a North American food sales & marketing agency providing sales analytics and planning solutions, founded in 2014.
Unilever Ventures
Unilever Ventures is the venture capital arm of Unilever plc, a global consumer goods company, investing in innovative businesses that align with Unilever's strategic interests.
What's next for CreatorIQ?
With the recent influx of major strategic investment, CreatorIQ is poised for accelerated expansion. This capital infusion is expected to fuel product development, enhance its go-to-market strategy, and potentially facilitate international growth. The company's focus on providing robust tools for influencer marketing management positions it well to capitalize on the increasing demand for authentic brand-consumer connections. Future developments will likely involve further integration of AI and data analytics to optimize campaign performance and provide deeper insights for its enterprise clients, solidifying its leadership in the influencer marketing technology space.
See full CreatorIQ company page
