What is CLR Roasters?
Established in 2001, CLR Roasters operates as a wholly-owned subsidiary of Youngevity, functioning as a full-scale coffee roaster. The company's diverse operations include the production of gourmet coffees under its own boutique brands such as Café La Rica®, Josie's Java House®, and Javalution®. Furthermore, CLR Roasters manufactures a variety of private labels for major national chains and serves the direct selling channel under Youngevity International. It holds a significant market share as one of North America's largest suppliers to the cruise line industry. CLR Roasters also pioneered the fortified coffee niche with its Youngevity JavaFit® brand and controls its supply chain from field to cup through its acquisition of a coffee plantation and processing facility in Nicaragua in May 2014.
How much funding has CLR Roasters raised?
CLR Roasters has raised a total of $350K across 1 funding round:
Debt
$350K
Debt (2020): $350K with participation from PPP
What's next for CLR Roasters?
The large-scale, late-stage funding context suggests CLR Roasters is poised for significant expansion or strategic consolidation within the competitive coffee manufacturing sector. The recent major strategic investment, particularly in the form of debt financing, indicates a focus on operational scaling, supply chain optimization, or potentially market penetration initiatives. As a key player supplying cruise lines and a pioneer in fortified coffee, CLR Roasters is well-positioned to leverage this capital for further growth, potentially enhancing its private label capabilities or expanding its boutique brand offerings. The company's integrated supply chain, from Nicaraguan plantations to consumer products, provides a strong foundation for future strategic investments and operational efficiencies.
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