What is Cartona?
Cartona operates as Egypt's fastest-growing B2B E-commerce marketplace, focused on bringing the traditional marketplace online. By connecting buyers and sellers throughout the supply chain, Cartona facilitates efficient and profitable growth for merchants. The platform's digital infrastructure aims to streamline transactions and foster a more integrated ecosystem for businesses, enabling equitable growth across its user base.
How much funding has Cartona raised?
Cartona has raised a total of $24.6M across 2 funding rounds:
Angel/Seed
$4.5M
Series A
$20.1M
Angel/Seed (2021): $4.5M with participation from T5 Capital, Kepple Africa Ventures, and Global Ventures
Series A (2024): $20.1M led by Silicon Badia, Camel Ventures, Sunny Side Ventures, Arab Bank Accelerator, and Algebra Ventures
Key Investors in Cartona
T5 Capital
T5 Capital is a Venture Capital firm specializing in early-stage innovative and disruptive mobile tech companies, also operating a startup incubator to bring ideas to market.
Kepple Africa Ventures
Kepple Africa Ventures is a Kenya and Nigeria-based venture capital firm dedicated to creating new industries in Africa through startup investments and fostering collaboration with Japanese companies.
Global Ventures
Global Ventures is an investment firm that partners with entrepreneurs to address significant global challenges, investing in startups across various technology industries.
What's next for Cartona?
With this substantial enterprise-level backing, Cartona is poised for accelerated scaling and market penetration. The strategic investment signals confidence in the company's business model and its potential to further disrupt the Egyptian e-commerce landscape. Future initiatives are likely to focus on expanding its merchant network, enhancing its technological capabilities, and potentially exploring new geographic markets within the MENA region. This infusion of capital will be critical in solidifying Cartona's position as a leader in B2B e-commerce.
See full Cartona company page
