What is Cartera Commerce, Inc.?
Cartera Commerce, Inc. specializes in making shopping more rewarding by partnering with leading companies to offer their customers enhanced loyalty programs. The company facilitates earning additional miles, points, or cash back through a network of over 900 retailers. Cartera strengthens relationships with its partners, which include major airlines and top banks, by creating partner-branded websites that offer customers more ways to earn rewards. In January 2017, Cartera Commerce was acquired by Ebates, a prominent loyalty marketplace known for its cash-back rewards program, further integrating its loyalty solutions into a larger consumer rewards ecosystem.
How much funding has Cartera Commerce, Inc. raised?
Cartera Commerce, Inc. has raised a total of $49.3M across 8 funding rounds:
Other Financing Round
$450K
Series A
$2M
Other Financing Round
$950K
Series B
$7M
Series C
$6.7M
Other Financing Round
$3.6M
Private Equity
$16.4M
Series D
$12.2M
Other Financing Round (2005): $450K with participation from LBO Enterprises and Flybridge Capital Partners
Series A (2006): $2M led by Venture Capital Fund of New England and Flybridge Capital Partners
Other Financing Round (2008): $950K supported by Flybridge Capital Partners
Series B (2008): $7M featuring Venture Capital Fund of New England, LBO Enterprises, Dace Ventures, and Flybridge Capital Partners
Series C (2010): $6.7M backed by USAA, Dace Ventures, and Flybridge Capital Partners
Other Financing Round (2011): $3.6M with participation from Comvest Partners
Private Equity (2011): $16.4M, investors not publicly disclosed
Series D (2012): $12.2M supported by Flybridge Capital Partners, Dace Ventures, Comvest Partners, and Venture Capital Development Fund of New England
Key Investors in Cartera Commerce, Inc.
Flybridge Capital Partners
Flybridge Capital Partners is an early-stage venture capital fund with over 20 years of investing experience, focusing on supporting ambitious founders in creating innovative companies, particularly those centered around Artificial Intelligence. They specialize in pre-seed and seed investments.
Dace Ventures
Dace Ventures is an early-stage venture capital firm that invests in passionate entrepreneurs building innovative teams and products, with a specialization in the next wave of new media, consumer marketing, and mobile services. They actively collaborate with both first-time and serial entrepreneurs.
Comvest Partners
Comvest Partners is a private investment firm founded in 2000, providing equity and debt to middle-market companies. The firm is headquartered in West Palm Beach, Florida.
What's next for Cartera Commerce, Inc.?
The substantial enterprise-level funding and strategic investment received by Cartera Commerce, Inc. indicate a strong market position and potential for further development in the loyalty and rewards space. Following its acquisition by Ebates, the company's focus is likely on integrating and scaling its innovative loyalty program solutions within Ebates' broader platform. This strategic alignment suggests an emphasis on expanding customer reach and deepening partner engagement through enhanced reward offerings, aiming to capture a larger share of the consumer spending market by making every purchase more valuable for the end-user.
See full Cartera Commerce, Inc. company page
