What is Cardlytics?
Founded in 2008 and headquartered in Atlanta, Georgia, Cardlytics operates a sophisticated software platform designed to empower retailers, restaurants, and service providers. By leveraging purchase-based data intelligence, the company enables businesses to deliver targeted advertisements directly to consumers through banking websites and mobile applications. This unique approach allows for precise consumer segmentation and campaign effectiveness measurement, providing valuable insights into consumer behavior and spending patterns. The company's focus on anonymized transaction data positions it as a key player in the evolving landscape of digital advertising and customer loyalty.
How much funding has Cardlytics raised?
Cardlytics has raised a total of $276.9M across 9 funding rounds:
Series C
$18M
Series D
$33M
Series E
$40M
Series F
$70M
Debt
$27M
Series G
$12M
Stock Offering
$70M
Series C (2010): $18M supported by Canaan Partners, Polaris Partners, ITC Holding Company, Kinetic Ventures, and Total Technology Ventures
Series D (2011): $33M featuring Groupe Aeroplan
Series E (2013): $40M, investors not publicly disclosed
Series F (2014): $70M with participation from Discovery Capital
Debt (2016): $27M led by National Electrical Benefit Fund and Columbia Partners Private Capital
Series G (2017): $12M supported by Aimia, Canaan Partners, and Discovery Capital
Stock Issuance/Offering (2018): $70M, investors not publicly disclosed
Key Investors in Cardlytics
Canaan Partners
Canaan is an early-stage venture capital firm that invests in technology and healthcare companies, backing founders from seed through growth stages in areas such as enterprise software, fintech, consumer, biopharma, and digital health. With offices in the U.S. and Israel and billions of dollars under management, Canaan has funded hundreds of startups and supported dozens of IPOs and acquisitions.
Discovery Capital
Discovery Capital Management manages venture capital investments in British Columbia-based technology companies in the areas of information technology, communications, health & life sciences, and environmental & energy technologies. The company was established in 1986 and is located in Port Coquitlam, British Columbia.
West Coast Capital
West Coast Capital is a private equity firm that invests in a variety of industries, focusing on companies with strong management teams and significant growth potential. They provide capital and strategic guidance to help their portfolio companies achieve their full potential.
What's next for Cardlytics?
With the recent injection of major strategic capital, Cardlytics is poised to accelerate its product development and market penetration. The company's ability to aggregate and analyze vast amounts of consumer spending data positions it favorably to capitalize on the increasing demand for personalized marketing solutions. Future initiatives are likely to focus on enhancing its data analytics capabilities, expanding its network of financial institution partners, and developing new advertising solutions that offer greater value to both consumers and merchants. This strategic investment signals confidence in Cardlytics' business model and its potential for sustained growth in the competitive data intelligence sector.
See full Cardlytics company page
