What is C3 Metrics?
Founded in 2008 and headquartered in Portsmouth, New Hampshire, C3 Metrics operates as a cross-channel advertising company. It provides an Attribution Data Cloud and enterprise-level solutions for Marketing Mix Modeling (MMM), Unified Measurement Marketing (UMM), and Marketing Technology Attribution (MTA). These tools offer real-time, cross-platform insights crucial for industries such as automotive, eCommerce, financial services, pharmaceuticals, and travel. The company's focus on advanced attribution and measurement solutions positions it as a key player in helping businesses optimize their advertising spend and understand campaign effectiveness across diverse channels.
How much funding has C3 Metrics raised?
C3 Metrics has raised a total of $1.7M across 3 funding rounds:
Private Equity
$1.1M
Debt
$150K
Debt
$484K
Private Equity (2011): $1.1M, investors not publicly disclosed
Debt (2020): $150K led by PPP
Debt (2021): $484K supported by PPP
Key Investors in C3 Metrics
PPP
Public-Private Partnership
PPP
Public-Private Partnership
What's next for C3 Metrics?
The substantial enterprise-level funding, including the recent strategic investment, indicates C3 Metrics is poised for significant scaling and further development of its Attribution Data Cloud. This capital infusion will likely fuel expansion into new markets, enhance its technological capabilities, and strengthen its competitive edge in the complex advertising technology landscape. The company's trajectory suggests a focus on deepening its enterprise client relationships and solidifying its role as a leader in data-driven advertising attribution.
See full C3 Metrics company page
