What is Broadlume?
Founded in 2015 and formerly known as AdHawk, Broadlume operates through three distinct sister companies: FloorForce, Creating Your Space, and FlooringStores. This structure allows Broadlume to offer a comprehensive suite of digital technology solutions tailored for the unique needs of the floor covering industry. By providing powerful technological tools, Broadlume aims to modernize operations and improve customer engagement across the entire value chain, from manufacturers to end consumers.
How much funding has Broadlume raised?
Broadlume has raised a total of $26M across 5 funding rounds:
Angel/Seed
$1.4M
Series A
$5M
Series A
$4.6M
Series B
$13M
Debt
$2M
Angel/Seed (2015): $1.4M with participation from Zelkova Ventures
Series A (2017): $5M led by Intel Capital
Series A (2017): $4.6M supported by Intel Capital and Brightspark Ventures
Series B (2019): $13M featuring Entrée Capital, Accomplice, and Table Management
Debt (2020): $2M backed by PPP
Key Investors in Broadlume
Accomplice
Accomplice is a venture capital firm known for investing in early-stage technology companies, likely providing Broadlume with strategic guidance for scaling its digital platform.
Intel Capital
Intel Capital is the venture capital investment division of Intel, focusing on strategic investments in technology companies that align with Intel's ecosystem, suggesting a focus on Broadlume's technological advancements.
Brightspark Ventures
Brightspark Ventures is a venture capital firm that invests in technology and life sciences companies, likely contributing expertise in market expansion and technological development for Broadlume.
What's next for Broadlume?
With the recent major strategic investment and substantial overall backing, Broadlume is poised for significant growth and further platform development. The company's focus on providing end-to-end digital solutions for the flooring industry positions it for continued scaling. This financing is anticipated to fuel innovation, expand market reach, and potentially integrate new technologies or services to solidify its leadership in the digital transformation of the flooring sector. The enterprise-level capital suggests a strategic push towards market dominance and operational enhancement.
See full Broadlume company page
