What is BrandYourself?
Founded in 2010 by students from Syracuse University, BrandYourself operates in the online reputation management sector, offering a freemium model that provides essential tools for businesses and individuals to manage their digital presence. The company's core offering involves software and services designed to help clients out-rank negative search results by creating and promoting new content and websites. Beyond its free tier, BrandYourself offers paid subscriptions and professional services, catering to a diverse clientele seeking to enhance or protect their online image. The company's journey includes notable appearances on television shows like Shark Tank and Dragons' Den, highlighting its entrepreneurial path and market visibility.
How much funding has BrandYourself raised?
BrandYourself has raised a total of $8.4M across 4 funding rounds:
Unspecified
$2.8M
Series A
$3.3M
Private Equity
$2M
Debt
$350K
Unspecified (2014): $2.8M, investors not publicly disclosed
Series A (2014): $3.3M led by Lefrak Organization, Ryan Holmes, Zelkova Ventures, and Barney Pell
Private Equity (2016): $2M supported by New Atlantic Ventures and FF Angels
Debt (2020): $350K featuring PPP
Key Investors in BrandYourself
New Atlantic Ventures
New Atlantic Ventures is a venture capital firm that specializes in seed and early-stage technology investments, focusing on companies at the intersection of emerging consumer trends and technological disruption. They support founders developing solutions that reshape technology interaction and digital services across various sectors.
FF Angels
FF Angels, associated with Founders Fund, invests in significant companies across all geographies, sectors, and stages, with partners having a history of backing major tech ventures. They provide founder-friendly support with minimal interference.
What's next for BrandYourself?
The recent major strategic investment signals a new phase of growth for BrandYourself. With a solid foundation in online reputation management and a proven business model that balances freemium accessibility with premium offerings, the company is well-positioned to leverage this capital. Future initiatives are likely to focus on enhancing its software capabilities, expanding its service portfolio, and potentially exploring new market segments. The backing from strategic investors suggests a focus on scaling operations and solidifying its competitive edge in an increasingly important digital landscape.
See full BrandYourself company page
