What is Boulevard?
Founded in 2016 and based in Los Angeles, California, Boulevard offers a comprehensive, all-in-one platform designed for salons and spas. Developed in close collaboration with industry professionals, the system integrates essential functionalities such as client self-scheduling, customer relationship management (CRM), marketing tools, custom reporting, and payment processing. This holistic approach aims to empower businesses to optimize their operations, drive sales, and foster greater customer loyalty. The company's focus on providing a seamless digital experience for both service providers and clients positions it as a key player in the evolving beauty tech landscape.
How much funding has Boulevard raised?
Boulevard has raised a total of $188M across 4 funding rounds:
Series A
$11M
Series B
$27M
Series C
$70M
Series D
$80M
Series A (2019): $11M with participation from Index Ventures
Series B (2020): $27M led by Toba Capital, Index Ventures LLP, Ludlow Ventures, BoxGroup, Bonfire Ventures, and VMG Partners
Series C (2022): $70M supported by Boxgroup Ventures, VMG Partners, Index Ventures, Toba Capital, Bonfire Ventures, and Point72 Private Investments
Series D (2025): $80M featuring VMG Partners, JMI Equity, Box Group, Bonfire Ventures, and Index Ventures
Key Investors in Boulevard
Boxgroup Ventures
BoxGroup is an early-stage investment fund that focuses on technology companies across various sectors including climate, fintech, and software. The firm invests in solo founders and innovative ideas, supporting ventures that range from developer tools to marketplaces and frontier tech.
VMG Partners
VMG Partners is a growth equity and private investment firm that backs innovative consumer brands and enabling technologies, pairing capital with hands on support so founders can scale products, services and experiences that redefine how people live, eat, move and care for themselves.
Index Ventures
Index Ventures is a venture firm investing in the next generation of entrepreneurs from seed to IPO. They partner with founders with bold dreams that challenge the status quo to build enduring companies. With offices in San Francisco & London, Index Ventures invests in entrepreneurs all over the world.
What's next for Boulevard?
The substantial enterprise-level funding and recent strategic investment signal a new phase of expansion for Boulevard. This capital infusion is expected to fuel further product development, enhance its market reach, and potentially explore new service verticals within the broader wellness sector. With a clear trajectory from its early-stage financing to its current Series C status, Boulevard is poised to solidify its leadership in salon and spa management technology, likely focusing on scaling its sales and marketing efforts to capture a larger market share and continue its upward growth trajectory.
See full Boulevard company page
