What is BlueFox?
BlueFox, established as a Delaware C Corporation following the succession of BlueFox, Inc. on August 20, 2015, focuses on measuring real-time foot traffic by leveraging mobile phone signals as a proxy for people. The company's core mission is to provide businesses with actionable insights and analytics derived from foot traffic patterns, all while rigorously ensuring consumer privacy. This data-driven approach aims to empower clients to enhance customer engagement and optimize operational efficiency through a deeper understanding of consumer behavior.
How much funding has BlueFox raised?
BlueFox has raised a total of $7.2M across 2 funding rounds:
Series A
$7M
Debt
$150K
Series A (2017): $7M with participation from Pentalog, Baseline Ventures, and NewGen Capital
Debt (2020): $150K led by PPP
Key Investors in BlueFox
Pentalog
Pentalog, founded in 1993, is an IT service platform offering comprehensive solutions including software development, digital marketing, and IT recruitment, headquartered in Paris, France.
Baseline Ventures
Baseline Ventures, established in 2014, is a prominent firm in sports, entertainment, and brand licensing, specializing in athlete management and global partnerships.
NewGen Capital
NewGen Capital operates within the Venture Capital & Private Equity sector, focusing on investments within the technology and innovation space.
What's next for BlueFox?
The recent major strategic investment in BlueFox signals a pivotal phase for the company, likely enabling accelerated product development, market expansion, and enhanced data analytics capabilities. With a foundation built on privacy-preserving technology for foot traffic measurement, BlueFox is well-positioned to capitalize on the growing demand for granular consumer insights across various industries. Future growth may involve forging new strategic partnerships and refining its proprietary technology to maintain a competitive edge in the evolving landscape of location-based analytics.
See full BlueFox company page
