What is Birdies?
Founded in 2015 by Bianca Gates and Marisa Sharkey, Birdies initially launched with a line of stylish, comfortable slippers designed for home entertaining. The San Francisco-based company has since evolved into a versatile direct-to-consumer brand, expanding its offerings to include flats, slip-ons, and sneakers. Birdies is committed to providing women with footwear that seamlessly transitions from home to various social and professional settings, emphasizing comfort, style, and versatility. The brand's mission extends beyond product, aiming to support women through collaborations and charitable giving.
How much funding has Birdies raised?
Birdies has raised a total of $10.1M across 2 funding rounds:
Angel/Seed
$2.1M
Series A
$8M
Angel/Seed (2017): $2.1M with participation from Social Capital, Graph Ventures, Slow Ventures, and Forerunner Ventures
Series A (2019): $8M led by Norwest Venture Partners, Forerunner Ventures, and Slow Ventures
Key Investors in Birdies
Norwest Venture Partners
Norwest Venture Partners is a global, multi-stage venture capital and growth equity investment firm founded in 1961, specializing in backing companies across various sectors with a focus on growth and innovation.
Forerunner Ventures
Forerunner Ventures partners with founders to build category-defining companies at the intersection of technology and human behavior, focusing on emerging trends and consumer demands to invest in innovative startups.
Social Capital
Social Capital is an organization dedicated to advancing humanity by solving the world's hardest problems, empowering entrepreneurs who seek to improve lives globally through strategic investments and expert collaboration.
What's next for Birdies?
With the recent major strategic investment, Birdies is well-positioned for its next phase of growth. The capital is expected to fuel further product innovation, enhance marketing efforts to broaden its customer base, and potentially explore new market segments or international expansion. The company's direct-to-consumer model, combined with its focus on versatile and comfortable footwear, provides a strong foundation for sustained scaling and market leadership in the evolving fashion industry.
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