What is BirdEye?
Established in 2012, BirdEye provides a comprehensive Experience Marketing Platform designed to serve businesses ranging from small operations to large enterprises. The platform aims to consolidate customer feedback, online reputation management, and marketing automation into a single, cohesive solution. By offering an all-in-one approach, BirdEye empowers businesses to enhance their online presence, manage customer interactions, and drive growth through improved customer experiences.
How much funding has BirdEye raised?
BirdEye has raised a total of $93M across 3 funding rounds:
Series A
$8M
Series B
$25M
Series C
$60M
Series A (2016): $8M with participation from Marc Benioff, AME Cloud, Trinity Ventures, Square, Ellen Levy, Semil Shah, and Kevin Weil
Series B (2017): $25M led by Trinity Ventures and World Innovation Lab
Series C (2022): $60M supported by Accel-KKR
Key Investors in BirdEye
Accel-KKR
Accel-KKR is a technology-focused investment firm specializing in software and tech-enabled businesses. They provide capital solutions for middle-market companies, focusing on growth and value creation through strategic partnerships and their extensive network.
AME Cloud
AME Cloud Ventures is a venture fund led by Jerry Yang, co-founder of Yahoo!, that invests in companies building infrastructure and value chains around data, from seed to later stages.
Trinity Ventures
Trinity Ventures is an early-stage investment firm dedicated to supporting mission-driven entrepreneurs and transforming their ambitious visions into reality across diverse industries.
What's next for BirdEye?
With substantial backing, BirdEye is strategically positioned for accelerated growth. The recent major strategic investment suggests a focus on expanding its market reach, enhancing its platform capabilities, and potentially exploring new verticals. The company's trajectory indicates a move towards solidifying its leadership in the experience marketing technology space, leveraging this capital to innovate and capture greater market share. Future developments will likely involve deeper integration of AI and data analytics to provide more sophisticated insights for its clientele.
See full BirdEye company page
