What is BeMyEye?
BeMyEye operates a crowdsourcing platform designed to gather in-store data for companies and brands. This service enables businesses to efficiently collect crucial information such as product availability, stock levels, product display prominence, and adherence to retail marketing strategies. Established in 2011 and headquartered in London, UK, BeMyEye leverages a distributed network to provide real-time insights into the retail environment, bridging the gap between brands and their physical point-of-sale presence.
How much funding has BeMyEye raised?
BeMyEye has raised a total of $20.6M across 3 funding rounds:
Series A
$2.8M
Series B
$7.3M
Series C
$10.5M
Series A (2014): $2.8M with participation from RedSeed Ventures
Series B (2016): $7.3M led by 360 Capital Partners, Nauta Capital, and P101
Series C (2017): $10.5M supported by 360 Capital Partners, P101, and Nauta Capital
Key Investors in BeMyEye
360 Capital Partners
360 Capital Partners is a venture capital firm focused on innovation across Europe, particularly in France and Italy. With over 15 years of experience and significant assets under management, they invest in early-stage technology companies and leverage an extensive international network for co-investments.
P101
P101 SGR S.p.A. is an investment firm dedicated to backing visionary founders and impactful companies, particularly in the European technology sector. They manage substantial assets and have a track record of successful exits, emphasizing purposeful investment.
Nauta Capital
Nauta Capital is a venture capital firm that invests in early-stage B2B software companies throughout Europe. They focus on sectors like RetailTech and AI/ML, providing hands-on support to founders with operating products and a clear vision for disruption.
What's next for BeMyEye?
The substantial enterprise-level funding, particularly the recent strategic investment, positions BeMyEye for accelerated growth and market expansion. This capital infusion is likely to fuel further development of its data-sourcing technology, enhance its analytical capabilities, and broaden its client base across various retail sectors. The company's focus on providing actionable in-store intelligence suggests a strategic direction towards becoming an indispensable partner for brands seeking to optimize their retail execution and understand consumer behavior at the point of purchase.
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