What is Balihoo?
Balihoo redefines how national brands and agencies execute and scale data-driven digital campaigns through innovation that cuts costs and increases performance via efficiency and proven strategies. As a premier provider of location-based advertising solutions, Balihoo leverages technology combined with first and third-party data to dramatically increase ROI for advertisers servicing multi-location brands. The company has been recognized for its workplace culture, appearing on Outside Magazine's Best Places to Work list multiple times and being named a Best Place to Work in Idaho in 2017. Keywords: Balihoo, digital campaigns, location-based advertising, data-driven marketing, ROI, advertising technology, brand execution, campaign scaling, performance marketing.
How much funding has Balihoo raised?
Balihoo has raised a total of $29.6M across 8 funding rounds:
Series A
$1.5M
Series B
$4M
Series C
$7.1M
Unspecified
$2M
Unspecified
$5M
Multiple Rounds
$10M
Series A (2007): $1.5M with participation from Blackfin Technology and Lacuna Gap Capital
Series B (2007): $4M led by Lacuna Gap Capital and Highway 12 Ventures
Series C (2009): $7.1M supported by OpenView Venture Partners, Lacuna Gap Capital, and Highway 12 Ventures
Unspecified (2010): $2M featuring Undisclosed
Unspecified (2012): $5M backed by Undisclosed
Private Equity (2013): $2M with participation from Undisclosed
Private Equity (2013): $3M, investors not publicly disclosed
Private Equity (2013): $5M supported by OpenView Venture Partners
Key Investors in Balihoo
OpenView Venture Partners
Founded in 2006, OpenView Venture Partners is a venture capital firm specializing in B2B software companies, investing in businesses such as Zipwhip and Calendly. They are headquartered in Boston, Massachusetts.
Lacuna Gap Capital
Lacuna Gap Capital is a venture fund focused on providing gap capital and advisory resources to companies ready for market expansion. They work closely with management teams to develop go-to-market strategies and accelerate revenue growth.
Highway 12 Ventures
Highway 12 Capital Partners II LLC is a venture capital firm operating in the Venture Capital & Private Equity industry, known for investing in companies based in Boise, Idaho.
What's next for Balihoo?
With a history of consistent investment, including significant private equity backing and strategic capital injections, Balihoo is well-positioned for continued expansion. The recent major strategic investment suggests a focus on enhancing its technological capabilities, market penetration, or strategic partnerships. This latest round of financing will likely fuel further innovation in its location-based advertising solutions, aiming to further optimize campaign performance and ROI for its multi-location brand clients. The company's trajectory indicates a strong emphasis on growth and market leadership in the digital advertising technology sector.
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