What is Badger Maps?
Badger Maps is a leading mapping and routing application engineered for outside sales teams. The platform is designed to enhance productivity by enabling sales representatives to reduce driving time by 20% and increase sales by 25%, thereby optimizing daily sales appointments. Its functionality extends to sales teams, operations, and field service personnel, facilitating efficient route planning and on-site data capture. Badger Maps offers seamless integration with prominent CRM systems such as Salesforce, Microsoft Dynamics, and HubSpot, providing tailored solutions to elevate sales performance and streamline field operations.
How much funding has Badger Maps raised?
Badger Maps has raised a total of $612K across 3 funding rounds:
Other Financing Round
$125K
Other Financing Round
$337K
Debt
$150K
Other Financing Round (2016): $125K with participation from Lighter Capital
Other Financing Round (2017): $337K led by Lighter Capital
Debt (2020): $150K supported by PPP
Key Investors in Badger Maps
Lighter Capital
Lighter Capital is a firm that provides growth capital to technology and digital media companies, specializing in revenue-based financing solutions.
PPP
Public-Private Partnership
What's next for Badger Maps?
The recent major strategic investment indicates Badger Maps is likely in a scaling or expansion phase, focusing on enhancing its market penetration and product development. This capital infusion is expected to fuel further innovation in its route optimization and CRM integration capabilities, solidifying its position as an indispensable tool for field sales organizations. The company's focus on driving efficiency and sales performance for its clients suggests a continued emphasis on customer success and market leadership.
See full Badger Maps company page
