What is Back to the Roots?
Founded in 2009, Back to the Roots is dedicated to reconnecting families with their food sources through its innovative line of ready-to-eat breakfast cereals and ready-to-grow indoor gardening kits. The company's mission to "undo food" resonates with a growing consumer demand for transparency, sustainability, and hands-on engagement with food production. Their product offerings aim to make organic food and gardening accessible and enjoyable for households nationwide, positioning them as a key player in the conscious consumerism movement.
How much funding has Back to the Roots raised?
Back to the Roots has raised a total of $36.3M across 7 funding rounds:
Angel/Seed
$2M
Series A
$10M
Debt
$3.5M
Series B
$2.6M
Series C
$3M
Debt
$150K
Series D
$15M
Angel/Seed (2015): $2M, investors not publicly disclosed
Series A (2016): $10M led by Renewal Funds, Red Sea Ventures, Acre Venture Partners, S2G Ventures, CircleUp, and Jonathan Keidan
Debt (2017): $3.5M, investors not publicly disclosed
Series B (2018): $2.6M featuring Revolution
Series C (2019): $3M backed by Blue Scorpion Investments and Central Garden & Pet
Debt (2020): $150K with participation from PPP
Series D (2021): $15M led by Loft Growth Partners and S2G Ventures
Key Investors in Back to the Roots
S2G Ventures
S2G Ventures (Seed 2 Growth) is a multi-stage food and agriculture venture fund investing in entrepreneurs whose products and services meet the shifting demands for healthy and sustainable food. S2G looks for companies that can take leadership positions in emerging and fast growing markets in the food and agriculture sector. We make investments spanning the entire food supply chain from soil to shelf, finding the inflection points where innovation and capital can better align the food system to meet changing consumer demands.
Blue Scorpion Investments
Blue Scorpion Investments is an early-stage venture capital fund that invests in visionary entrepreneurs with U.S.-based consumer-facing businesses. The firm focuses on socially conscious companies that disrupt consumer behavior while improving everyday life, often leading investment rounds and providing momentum capital to high-growth companies.
Acre Venture Partners
Acre Venture Partners invests in companies that are driving fundamental change in food and agriculture to tackle significant challenges related to human and environmental health. They partner with businesses developing innovative technologies and infrastructure that promote a sustainable food system, emphasizing the interconnectedness of impact and financial returns.
What's next for Back to the Roots?
With its latest round of major strategic investment, Back to the Roots is poised to accelerate its mission and expand its reach. The company's focus on sustainable food systems and home gardening aligns with current market trends and consumer preferences for healthier, more environmentally conscious products. Future initiatives are likely to involve scaling production, enhancing product development, and broadening distribution channels to make their offerings available to a wider audience. This capital injection will be instrumental in solidifying their leadership in the organic food and gardening space.
See full Back to the Roots company page
