What is Auror?
Founded in 2012 and headquartered in Auckland, New Zealand, Auror provides a comprehensive retail crime intelligence platform designed to empower retailers worldwide. The platform facilitates the reporting, resolution, and prevention of crime within retail environments. Auror addresses the long-standing challenges retailers face in effectively managing and mitigating crime, particularly the cumbersome nature of traditional crime reporting and the difficulty in connecting disparate pieces of information across an organization. By offering a unified solution, Auror helps retailers gain deeper insights into individual incidents and the perpetrators involved, leading to an average reduction in loss of over 20%. The company operates with offices in Melbourne, Australia, and Denver, Colorado, indicating a strong international presence and commitment to serving a global clientele.
How much funding has Auror raised?
Auror has raised a total of $48.3M across 1 funding round:
Series C
$48.3M
Series C (2024): $48.3M with participation from Movac, Reinventure Capital, The NZGCP, Folklore, GD1 (Global From Day One, Axon, and K1w1
Key Investors in Auror
Movac
Movac is New Zealand's most experienced technology investor, actively investing since 1998, deeply integrated into the Kiwi tech sector. They are a full lifecycle technology investor, providing high touch, high conviction investment with Kiwi capital and global talent to grow businesses.
Reinventure Capital
Reinventure Capital invests in early-growth companies led by overlooked founders, including Black, Latina/o, Indigenous, people of color, and women, focusing on strong financial returns and meaningful social impact. The firm targets post-seed companies that are scaling into mainstream American businesses.
The NZGCP
NZGCP provides investment support for New Zealand innovators building world-class technology companies. They offer funding options such as the Aspire NZ Seed Fund for early-stage start-ups and the Elevate NZ Venture Fund for venture capital firms.
What's next for Auror?
With this major strategic investment, Auror is poised to further enhance its retail crime intelligence platform and expand its global reach. The substantial capital infusion will likely fuel continued innovation in AI-driven analytics and predictive crime prevention tools. Expect Auror to deepen its market penetration in existing regions and potentially explore new geographical markets. Strategic partnerships and further development of its ecosystem of retail security solutions are also probable as the company solidifies its leadership in the fight against retail crime.
See full Auror company page
