What is Aura Bora?
Aura Bora distinguishes itself in the beverage industry by crafting sparkling water infused with real herbs, fruits, and flowers. Their product line, which includes popular flavors like Cactus Rose and Strawberry Basil, offers a zero-calorie, zero-sugar, and zero-sodium alternative to traditional soft drinks. The company emphasizes natural ingredients, deliberately excluding artificial sweeteners and citric acid to deliver a clean taste experience. Beyond its product innovation, Aura Bora demonstrates a commitment to environmental stewardship, dedicating over 1% of its sales to climate action non-profits, positioning itself as a socially conscious brand in the natural foods sector.
How much funding has Aura Bora raised?
Aura Bora has raised a total of $2M across 1 funding round:
Angel/Seed
$2M
Angel/Seed (2021): $2M with participation from Leon Chen, Marley D. Williams, SKU, Scott Eastwood, and Balanced Breakfast
Key Investors in Aura Bora
Scott Eastwood
Scott Eastwood is an artist known for his unique creations using paper maché and mixed media, suggesting an interest in innovative and creative ventures. His involvement could indicate a belief in Aura Bora's unique branding and product differentiation.
Balanced Breakfast
Balanced Breakfast is an organization focused on the music industry, offering digital marketing services. Their participation might point to Aura Bora's strategy in leveraging unique marketing approaches or targeting specific demographics through lifestyle branding.
What's next for Aura Bora?
The recent major strategic investment in Aura Bora suggests a focus on scaling operations and potentially expanding distribution channels. Given the company's emphasis on natural ingredients and unique flavor profiles, future growth may involve further product development, exploring new market segments, or enhancing marketing efforts to capture a larger share of the health-conscious consumer base. This infusion of capital is likely to fuel initiatives aimed at solidifying Aura Bora's position as a leader in the premium sparkling water category.
See full Aura Bora company page
