What is Applied Data Finance?
Founded in 2014 and headquartered in San Diego, California, Applied Data Finance operates Personify Financial. This division leverages advanced data science and machine learning techniques to accurately assess the credit risk of non-prime borrowers. As an installment loan lender, ADF offers a range of loan sizes and terms, positioning itself as a key player in the fintech lending space. The company's core competency lies in its ability to apply technology to optimize credit assessment for a segment of the market often underserved by traditional financial institutions.
How much funding has Applied Data Finance raised?
Applied Data Finance has raised a total of $280.6M across 8 funding rounds:
Debt
$50M
Debt
$3.3M
Private Equity
$20M
Other Financing Round
$145M
Unspecified
$17.8M
Debt
$350K
Other Financing Round
$14.2M
Debt
$30M
Debt (2015): $50M with participation from Victory Park Capital
Debt (2017): $3.3M led by Victory Park Capital
Private Equity (2017): $20M supported by Redpoint Capital Group
Other Financing Round (2018): $145M featuring MAI Capital Management, Victory Park Capital Advisors, and Park Cities Asset Management
Unspecified (2019): $17.8M, investors not publicly disclosed
Debt (2020): $350K with participation from PPP
Other Financing Round (2020): $14.2M, investors not publicly disclosed
Debt (2022): $30M supported by Park Cities Asset Management
Key Investors in Applied Data Finance
Victory Park Capital
Victory Park Capital Advisors, LLC (VPC) is an investment firm that provides capital to emerging and established companies worldwide, specializing in serving businesses that are unable to access traditional funding sources. They differentiate themselves through their extensive industry network, strategic deal sourcing capabilities, innovative financing solutions, and deep expertise in credit structuring and special situations investing.
Park Cities Asset Management
Park Cities Asset Management is involved in asset-based finance, providing flexible financial solutions to the underserved lower-middle market. They structure loans backed by high-quality collateral, aiming to deliver attractive yields while operating in a less competitive environment.
Redpoint Capital Group
Redpoint Capital Group specializes in asset-based finance, focusing on providing flexible financial solutions to the underserved lower-middle market. With extensive experience, the firm targets investments backed by high-quality collateral, emphasizing rigorous risk management to deliver attractive yields.
What's next for Applied Data Finance?
With its recent major enterprise-level funding and a significant strategic investment, Applied Data Finance is poised for accelerated expansion. The company's focus on data-driven credit risk assessment for non-prime borrowers, coupled with its operational arm, Personify Financial, provides a strong foundation for future growth. Future strategic moves may include enhancing its technological infrastructure, broadening its loan product offerings, and potentially exploring new geographic markets or strategic partnerships to further solidify its position in the competitive fintech landscape. The consistent flow of debt financing suggests a sustainable model for its lending operations.
See full Applied Data Finance company page
