What is Amobee?
Founded in 2005 and headquartered in Redwood City, California, Amobee operates a sophisticated marketing platform designed to empower marketers. The company enables the planning and execution of cross-channel, programmatic media campaigns by leveraging real-time market research, proprietary audience data, and advanced analytics. Amobee's technology is crucial for brands seeking to optimize their advertising spend and reach target demographics effectively in a complex digital ecosystem.
How much funding has Amobee raised?
Amobee has raised a total of $60M across 4 funding rounds:
Series A
$5M
Series B
$15M
Series C
$22M
Series D
$18M
Series A (2006): $5M with participation from Accel Partners and Steamboat Ventures
Series B (2007): $15M led by Steamboat Ventures, Globespan Capital Partners, and Accel
Series C (2008): $22M supported by Telefónica, Globespan Capital Partners, Vodafone Group, Motorola Mobility, Cisco Systems, Accel Partners, and Steamboat Ventures
Series D (2011): $18M featuring Telefonica Ventures
Key Investors in Amobee
Telefonica Ventures
Telefonica Ventures, part of the global telecommunications giant Telefónica, likely provides strategic capital and market access for companies in the digital and connectivity sectors. Their investment suggests a focus on synergistic opportunities within the telecommunications and advertising technology landscape.
Steamboat Ventures
Steamboat Ventures, an early- to growth-stage investor in technology, media, and consumer sectors, brings expertise in helping young companies achieve market leadership. Their involvement indicates a belief in Amobee's potential for significant expansion and market disruption.
Globespan Capital Partners
Globespan Capital Partners, a venture capital firm specializing in IT infrastructure, SaaS, mobile, and Internet industries, offers strategic support and global expansion expertise. Their backing suggests Amobee is poised for international growth and further technological advancement.
What's next for Amobee?
The substantial enterprise-level funding and recent strategic investment indicate Amobee is in a scaling phase, likely focusing on expanding its technological capabilities, market reach, and data intelligence. Future growth may involve further development of its AI-driven analytics, integration of new advertising channels, and strategic partnerships to enhance its platform's value proposition. The company's trajectory suggests a continued focus on providing robust solutions for programmatic advertising and data-driven marketing strategies.
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