What is ALICE?
ALICE operates as a comprehensive cloud-based hotel service management platform designed to streamline operations across the entire hospitality ecosystem. By connecting front-of-house, back-of-house, and guest communication channels, ALICE enhances efficiency and guest experience. The New York City-based company's technology addresses critical operational needs, positioning it as a key player in the digital transformation of the hotel industry.
How much funding has ALICE raised?
ALICE has raised a total of $38.6M across 4 funding rounds:
Angel/Seed
$3M
Series A
$9.5M
Series B
$26M
Debt
$150K
Angel/Seed (2015): $3M with participation from 645 Ventures
Series A (2016): $9.5M led by Expedia, 645 Ventures, and Laconia Capital Group
Series B (2017): $26M supported by Expedia, Inc.
Debt (2020): $150K featuring PPP
Key Investors in ALICE
Expedia
Expedia Group is a prominent online travel company that offers a wide array of travel products and services. Their investment in ALICE suggests a strategic interest in enhancing the operational efficiency of hotels within their extensive network, potentially integrating ALICE's platform to improve service delivery and guest satisfaction across their brands.
645 Ventures
645 Ventures is a venture capital firm specializing in seed and Series A investments in SaaS companies. Their continued backing of ALICE, from its early stages, highlights their focus on innovative founders and their commitment to supporting companies poised for significant growth in the enterprise software sector.
Laconia Capital Group
Laconia Capital Group is a venture capital fund that invests in B-to-B SaaS companies at the Late Seed and Series-A stages. Their participation in ALICE's funding rounds indicates a strategic alignment with companies solving critical workflow problems in sectors like hospitality technology.
What's next for ALICE?
The recent major strategic investment in ALICE signals a strong confidence in its growth trajectory and market position. This influx of capital, following substantial prior funding rounds, is likely to be directed towards enhancing its platform capabilities, expanding its market reach globally, and potentially exploring new service verticals within the hospitality technology landscape. The company's focus on enterprise-level solutions suggests a strategic push towards larger hotel chains and integrated hospitality groups, aiming to solidify its dominance in operational management software.
See full ALICE company page
